HP Drops iPod Reselling
Effective immediately, Hewlett Packard has announced it is stepping away from the deal to sell rebranded Apple iPods.
A spokeswoman for Apple told the Wall Street Journal that reselling the iPod no longer fit with HP's current digital media strategy. Having just announced a refresh to the Apple iPod + HP lineup, current stock will be sold until no more is available, and there will be no subsequent orders from HP.
"I can confirm we have exited the relationship," Hewlett-Packard spokesman Ryan Donovan said. He could not immediately provide further details.
A spokeswoman for Apple told the Wall Street Journal that reselling the iPod no longer fit with HP's current digital media strategy. Having just announced a refresh to the Apple iPod + HP lineup, current stock will be sold until no more is available, and there will be no subsequent orders from HP.
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85 months ago
Effective immediately, Hewlett Packard has announced it is stepping away from the deal to sell rebranded Apple iPods.
"I can confirm we have exited the relationship," Hewlett-Packard spokesman Ryan Donovan said. He could not immediately provide further details.
A spokeswoman for Apple told the Wall Street Journal that reselling the iPod no longer fit with HP's current digital media strategy. Having just announced a refresh to the Apple iPod + HP lineup, current stock will be sold until no more is available, and there will be no subsequent orders from HP.
85 months ago
Ouch, I suppose someone is not happy with the iPod outlook. Perhaps without Carly around, there is a different direction being taken with regards to HP's strategy.
85 months ago
hmmm, not sure if this is good or bad becuz apple will need help staying on top( or will they) of the iPod market, but when apple was in trouble with computers and the made the Mac clones, that was bad. Im shocked about thi, but this could mean HP is making there own MP3 player!
85 months ago
I doubt HP is making its own MP3 player. That would be a disastrous move. I wonder if this means that the bundling of iTunes (aka the whole deal) is off.
85 months ago
They probably stopped selling them because no one wants to buy something with HP branded on it. When I think of HP I think of bubbly, slow and frustrating computers.
85 months ago
hmm, you could see this as a NEGATIVE, but... was it ever a POSITIVE? I never saw a point in selling Re-branded iPods.
85 months ago
It never really made sense for HP to do this. The only way HP could compete with Apple was in terms of price, and doing that in turn was only going to hurt HP's profitability. Besides, getting an HP iPod could actually be seen as a negative, since you'd be stuck with "HP" engraved on the back.
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