Details on Upcoming Mac Ads?
According to one unverified report, Apple has completed filming a new series of advertisements promoting the Macintosh platform. Recent analyst comments have speculated that Apple would proceed with heavy ad campaign focusing on Macs. Indeed, Apple has drawn criticism from users about the lack of Mac and Mac OS X based advertisements in recent years.
The new ads take a page from Apple's old Switch Campaign by again featuring users who have switched from Windows to Mac. Of particular note, it appears that Apple may specifically hilight users who have switched to the Mac after purchasing an iPod -- articulating the "iPod Halo Effect".
The iPod Halo effect is a term that has been used by analysts and industry experts to describe the eventual conversion of iPod sales into long term Mac sales as consumers slowly adopt more Apple technology.
It is unknown when the ads will air.
The new ads take a page from Apple's old Switch Campaign by again featuring users who have switched from Windows to Mac. Of particular note, it appears that Apple may specifically hilight users who have switched to the Mac after purchasing an iPod -- articulating the "iPod Halo Effect".
The iPod Halo effect is a term that has been used by analysts and industry experts to describe the eventual conversion of iPod sales into long term Mac sales as consumers slowly adopt more Apple technology.
It is unknown when the ads will air.
Top Rated Comments
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88 months ago
Thank God, let's hope Apple does it right! The switcher ads were good, but not good enough in my opinion - they seemed to focus too much on the pro users, whether they meant to or not...
88 months ago
To tell you the truth I was not a big fan of the "switch" commercials, the music was really annoying and I don't think those commercials would have convinced me to switch. They just seemed very boring and not exciting.
Maybe something similar to the iPod commericals would work better. They are more fast pace and uplifting, which might get people excited about getting a mac.
Maybe something similar to the iPod commericals would work better. They are more fast pace and uplifting, which might get people excited about getting a mac.
88 months ago
I hope that they bring back some ads about switchers. I think that it will put the nail in the coffin for people wanting to switch when they here success stories.
On a sadder note, I am kinda bummed that Apple didn't want to pick my story... :rolleyes:
On a sadder note, I am kinda bummed that Apple didn't want to pick my story... :rolleyes:
88 months ago
This is probably right on because I know Apple was contacting people about PC-Mac switching and the ipod, aswell as me. Unfortuanately I didn't go through. :eek:
88 months ago
I thought the original switch ads were great!
I thought the ads were very inneffective. Let's hope these are not exactly the same. booo.
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