Apple iPod Marketshare and Future Ads?
MacNN reports on a Merill Lynch analyst note from Steven Milunovich.
According to data from NPD, Apple's market-share of Flash based MP3 players from from 43 percent in February to 58 percent in March. Meanwhile, Apple's US hard-disk player market was at 90% and iTunes marketshare above 70% in April.
Also noted were expectations that iTunes enabled mobile phones were still coming as well as wireless and video iPods on the way. All of these products have been rumored/speculated for some time.
Of particular interest is the indication that Apple may start a heavy ad campaign "highlighting Macs". Apple has had an ongoing iPod TV ad campaign but has comparably little Mac advertising.
According to data from NPD, Apple's market-share of Flash based MP3 players from from 43 percent in February to 58 percent in March. Meanwhile, Apple's US hard-disk player market was at 90% and iTunes marketshare above 70% in April.
Also noted were expectations that iTunes enabled mobile phones were still coming as well as wireless and video iPods on the way. All of these products have been rumored/speculated for some time.
Of particular interest is the indication that Apple may start a heavy ad campaign "highlighting Macs". Apple has had an ongoing iPod TV ad campaign but has comparably little Mac advertising.
Top Rated Comments
(View all)
89 months ago
Its about time they started advertising macs...this could really help boost marketshare
89 months ago
How about a video iPod that you can play your own movies on?
Steve always bitches about content, but how many millions of people have home movies?
Steve always bitches about content, but how many millions of people have home movies?
89 months ago
Hopefully people will be more receptive to mac's now that ipods are fairly mainstream. Can't wait to see the ads (most ad's make me mute the tv).
89 months ago
About time. The iPod commercials are more visually stimulating rather than informative, so it'd be nice to see Apple merge nice graphics with a lot of information for a Mac ad. I've seen a lot of print ads that were pretty informative, but not really so much on TV.
Fishes,
narco.
Fishes,
narco.
89 months ago
I am in need of a new phone (since mine broke a couple of weeks ago). Has a service provider ever been brought up yet that might carry this apple phone? :confused:
89 months ago
Nooooo...
I don't want Macs to have a larger market share. I like having no malware directed at me, I hate the idea of having to worry about viruses, trojans spyware ad nauseum. Leave it for the windows posse.
However, I do want a tablet Mac. :)
I don't want Macs to have a larger market share. I like having no malware directed at me, I hate the idea of having to worry about viruses, trojans spyware ad nauseum. Leave it for the windows posse.
However, I do want a tablet Mac. :)
89 months ago
yeah i havent seen many ads for macs at all
last one i saw was the g5 blowing the guy out of the house, prior to that the sunflower mac sticking its cd tray out at the guy in the window
last one i saw was the g5 blowing the guy out of the house, prior to that the sunflower mac sticking its cd tray out at the guy in the window
89 months ago
Didn't Apple recently hire HP's Marketing Director?
I can imagine if advertised right the iMac and Mac mini would sell like hot cakes!
I can imagine if advertised right the iMac and Mac mini would sell like hot cakes!
89 months ago
Apple should advertise their outstanding products in the media more often. Sick of seeing only Dell ads
89 months ago
How about *no* advertising? The last non-iPod ad I can remember seeing is the one when the G5 came out...the one where the guy gets blown out the back of his house.
[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
