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Apple and Toshiba

ThinkSecret reports that Apple is upset with Toshiba for revealing that their new 60GB 1.8" drive will be used by Apple in upcoming iPods in July-August.

"Apple is trying to get answers from Toshiba, but it appears they are just as in the dark as to what happened. Apple is not happy."


This information was released in an IDG news article on Wednesday.

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100 months ago
I can understand. I know that I will probably wait to buy mine now. Things like this can hurt sales.
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100 months ago
I really feel sorry for Apple.
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100 months ago
The quote just seemed unbelievable. Anyone that's done business with Apple would know better.

As it was said in other reports around the web about this, perhaps it was said off-record, paraphrased or assumed since it's believed that Toshiba already provides drives for the big pod.
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100 months ago
Hehe, I can really imagine Steve Jobs sitting in his office throwing something through the room, because one of his secrets was revealed.

Honestly, why is Apple this secretive? Even if Toshiba didn't say that the harddisks were for Apple, everyone would have guessed so and it's not like we don't buy anymore, because there might be a 60GB in the future, because a size bump has been quite probable.

But Apple's anger points to a release that is quite a bit away.
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100 months ago
Did we really need a quate from Toshiba to guess that these would find their way into an iPod? I would have just figured that out all by myself.

But Toshiba can relax now - after posting the new G5 photos (if real - we will know when they get pulled by Apple)... Apple Insider can take away some of the heat!


I can understand. I know that I will probably wait to buy mine now. Things like this can hurt sales.

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100 months ago
This sucks, I hope it doesn't hurt Toshiba's relaionship with Apple, I don't want to pay $350 for a mini.
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100 months ago
Oh grow up, Apple!

It's not like it was some big secret you were going to update the iPod in the Fall. What does this reveal about the new iPod? It has a larger capacity than current models? Wow! What a revelation! Boy, Toshiba just blew that secret right out of the hat!

I mean, I though they might get better battery life, and there's those rumblings about photo display on a TV, but higher capacities???? NO!
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100 months ago
Apple acts like a big spoiled baby. its about time they stopped playing spy vs spy and start making better products. serves them right. Are they a computer company or a security agency???
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100 months ago

Apple acts like a big spoiled baby. its about time they stopped playing spy vs spy and start making better products. serves them right. Are they a computer company or a security agency???


1) I assume Apple has a confidentiality agreement with Toshiba. If so, this isn't just someone in a bad mood griping, but a breach of contract.

2) With everybody and their Uncle Microsoft gunning for the iPod right now, it's not reassuring to have other companies blabbing details about upcoming products to the press. What's next, Samsung releasing their new mini-colour LCD "as used in the upcoming video iPod "?

This might be harmless, but it shows a weakness in the chain. What if Apple was planning to go with Hitachi drives, and the Toshiba announcement is premature? Will the (stock) market react negatively if they think Apple changed it's mind because of a leaked release?

A contract breach is serious stuff.
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100 months ago
Well, I just bought a 15GB, but I'm not sad about it. That'll be more than I'll ever need anyway. I decided not to wait. :D
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