iTunes on Campus
Napster has recently seen some sucess in providing volume licensing to several colleges. Napster's unlimited subscription service allows them to accomplish this -- limiting access to music for the duration of the subscription.
iTunes on Campus does not provide a similar service and appears to be more of a marketing effort with permission for institutions to distribute the iTunes software:
This license agreement will allow you to distribute iTunes as a download from within your campus network or through individual CDs that you create. As a part of this program, Apple will also provide to you the creative artwork (for newspaper ads and flyers) about iTunes that you can use to tell students about iTunes.
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(View all)[edit] correction: it seems that the only thing it offers is free distribution of iTunes, which is free anyway.
So unless I'm missing something it's pure PR BS.
well. i guess it still enhances awareness...
Is one better than the other? Time will tell, but i imagine both could wind up being viable for a few companies, maybe not all, but certainly the top in each category.
What ya'll think?
great move.
[edit] correction: it seems that the only thing it offers is free distribution of iTunes, which is free anyway.
So unless I'm missing something it's pure PR BS.
well. i guess it still enhances awareness...
Exactly....students can download this for free anyways. Pretty much it's letting Colleges do the marketing for Apple....
oh boy.
Give students a discount on top of that, say 75 cents a song and now you're on to something!
Is there any possibility that subscription models and pay-for-song models could live in harmony? Why not, after all. Some people like the subscription model, others want the music to be there and usable to themselves whenever they choose.
Is one better than the other? Time will tell, but i imagine both could wind up being viable for a few companies, maybe not all, but certainly the top in each category.
What ya'll think?
I'm in favor of the idea to stream music from the store as a Radio Station, or multiple stations for different genres, and then provide a "Buy Now" link on the currently-playing song. I know I would be click-happy. :-)
Instead, I just sent an e-mail to our ITS department, hoping someone will catch on...
I'm in favor of the idea to stream music from the store as a Radio Station, or multiple stations for different genres, and then provide a "Buy Now" link on the currently-playing song. I know I would be click-happy. :-)
How would that pay system work? Reduced subscription rate? Say, $4/mo for streaming capabilities and then still $1/song? That could work. With the technology to record streaming music, that could be seen by the record companies as another avenue of lost revenue. I wonder if that's the case.
I do like the idea though. I wonder if it'd be possible for the internet radio stations to do that, cause in effect, they are just marketing the music.
Good thoughts!
It seems like what Apple is offering is for the college to burn a CD of necessary software (virus protection, a free telnet client, iTunes) for incoming students and add a flyer saying "look, don't download music off KaZaA for these reasons, use this iTunes software instead."
Its not a bad idea and I suspect that a lot of schools do it anyway.
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