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iTunes on Campus

Alongside iTunes 4.5, Apple also appears to be promoting iTunes to educational institutions with iTunes on Campus.

Napster has recently seen some sucess in providing volume licensing to several colleges. Napster's unlimited subscription service allows them to accomplish this -- limiting access to music for the duration of the subscription.

iTunes on Campus does not provide a similar service and appears to be more of a marketing effort with permission for institutions to distribute the iTunes software:

This license agreement will allow you to distribute iTunes as a download from within your campus network or through individual CDs that you create. As a part of this program, Apple will also provide to you the creative artwork (for newspaper ads and flyers) about iTunes that you can use to tell students about iTunes.

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102 months ago
great move.

[edit] correction: it seems that the only thing it offers is free distribution of iTunes, which is free anyway.
So unless I'm missing something it's pure PR BS.
well. i guess it still enhances awareness...
Rating: 0 Positives / 0 Negatives
102 months ago
If you show students (most PC users don't know about this feature) how you can stream other student's music on the network - they will ALL convert!!
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102 months ago
Is there any possibility that subscription models and pay-for-song models could live in harmony? Why not, after all. Some people like the subscription model, others want the music to be there and usable to themselves whenever they choose.

Is one better than the other? Time will tell, but i imagine both could wind up being viable for a few companies, maybe not all, but certainly the top in each category.

What ya'll think?
Rating: 0 Positives / 0 Negatives
102 months ago

great move.

[edit] correction: it seems that the only thing it offers is free distribution of iTunes, which is free anyway.
So unless I'm missing something it's pure PR BS.
well. i guess it still enhances awareness...


Exactly....students can download this for free anyways. Pretty much it's letting Colleges do the marketing for Apple....

oh boy.

Give students a discount on top of that, say 75 cents a song and now you're on to something!
Rating: 0 Positives / 0 Negatives
102 months ago

Is there any possibility that subscription models and pay-for-song models could live in harmony? Why not, after all. Some people like the subscription model, others want the music to be there and usable to themselves whenever they choose.

Is one better than the other? Time will tell, but i imagine both could wind up being viable for a few companies, maybe not all, but certainly the top in each category.

What ya'll think?


I'm in favor of the idea to stream music from the store as a Radio Station, or multiple stations for different genres, and then provide a "Buy Now" link on the currently-playing song. I know I would be click-happy. :-)
Rating: 0 Positives / 0 Negatives
102 months ago
I thought about signing up my university with our president's name and e-mail, but I don't think I'm a representative of the university, and didn't want to get in trouble...

Instead, I just sent an e-mail to our ITS department, hoping someone will catch on...
Rating: 0 Positives / 0 Negatives
102 months ago
Exactly. The direct links to the Music Store is going to sell so much music it wont be funny. For most students, the standard of being broke the last week of the month will extend to being totally broke the last 2 weeks.
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102 months ago

I'm in favor of the idea to stream music from the store as a Radio Station, or multiple stations for different genres, and then provide a "Buy Now" link on the currently-playing song. I know I would be click-happy. :-)


How would that pay system work? Reduced subscription rate? Say, $4/mo for streaming capabilities and then still $1/song? That could work. With the technology to record streaming music, that could be seen by the record companies as another avenue of lost revenue. I wonder if that's the case.

I do like the idea though. I wonder if it'd be possible for the internet radio stations to do that, cause in effect, they are just marketing the music.

Good thoughts!
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102 months ago
Apple is killin em, the competition hasn't a chance in HE77. We officially now have 6 to 7 trolls here at MR. You know you've made it as a site when you pass the 3 troll marker.
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102 months ago
College's really hate P2P services. Not only does it open the college up to legal action but it also costs a LOT of money and requires a lot of work. You can end up with a handful of users consuming 75% of the available bandwidth, causing havoc for everyone else. The solution is to either add more bandwidth or to go around blocking offenders, neither of which most schools seem to want to do.

It seems like what Apple is offering is for the college to burn a CD of necessary software (virus protection, a free telnet client, iTunes) for incoming students and add a flyer saying "look, don't download music off KaZaA for these reasons, use this iTunes software instead."

Its not a bad idea and I suspect that a lot of schools do it anyway.
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