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15GB iPod Offer

Tuesday April 13, 2004 3:51 pm PDT by Arnold Kim
Apple is sending out emails to those with iPod Mini pre-orders, offering to provide a 15GB iPod instead of an iPod mini for those interested.

Dear Apple Customer,

Thank you for ordering the new iPod mini!

The demand for the iPod mini has been incredible. We are shipping them as
quickly as possible, but we cannot meet the ship date we previously estimated
for you. We now expect to ship your iPod mini in three weeks. If we do not
hear from you prior to shipment, we will assume the revised date is
acceptable, and will ship your order. We apologize for any inconvenience.

Your business is very important. If you would like an iPod sooner, we are
offering to replace your iPod mini with a 15GB iPod at no additional charge.
This model usually ships within 24 hours. Taking advantage of this offer is
easy:

By email: Forward this note to customerconfirm@apple.com and check the option
below.
____ Please switch my order from the iPod mini to the 15GB iPod at no
additional charge. My order number is ______________.


The 15GB iPod retails for $50 more than the iPod Mini.
[ 103 comments ]

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applekid
102 months ago
15 GB for no additional charge! Impressive.

However, the size and look alone of the iPod Mini are its selling point, so I only foresee a few order changes.
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MarksEvilTwin
102 months ago
Removed
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realityisterror
102 months ago
this is very cool of apple...
it can't be cheap...
makes me want to order a mini...

reality
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sinbushar
102 months ago
i don't see how this can be considered a bad thing at all....go apple
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lindmar
102 months ago
wow,, I agree..

Nice move on Apple's part....

too bad though for those who really wanted mini's
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jesuscandle
102 months ago
I can't wait to see how the irate folks from the eMac thread spin this to mean that Apple hates its customers and only cares about profit. That's a classy move on Apple's part.

It's interesting, too. It seems to suggest that they internally buy the idea that the 15GB is "about the same" as the mini. IE - they never expected to sell minis based on specs, but rather based on size / looks...

todd
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numediaman
102 months ago
Who the hell is in charge of manufacturing at Apple? Why can't they fulfill these orders? Aren't you a little peeved that every time Apple introduces a product they can't seem to deliver it? Jobs needs to kick some behind over at Apple.

(Alternate theory: this is BS can they want to get rid of some 15GB iPods because they can't see them.)

EDIT: no, I don't think this is Apple screwing anyone -- the offer is nice -- but why were orders accepted that they can not fulfill? Don't they have a computer system that allows them to track orders to inventory to manufacturing. is their sales department run on Windows?
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KindredMAC
102 months ago
It's nice to see Apple doing something like this.
I think it's important for them to go that little extra mile to keep their customers happy. Sound business sense.
I just wish it was alittle easier to get my money back from Apple after my logic board problem with my iBook.
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MattG
102 months ago
That's pretty nice of them!

I wonder if this is due alone to high demand, or also in part to the problem with the headphone jack that people have been reporting...
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LaMerVipere
102 months ago
I just ordered a silver iPod mini last week, and it's not expected to ship before May 17th 2004, but I ordered it with an Edu. discount, I wonder if I will get one of these e-mails, I hope so! :)
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