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Apple and Nike?

Apple's retail site mentions a new Nike-Apple promotion:

Express. Define. Create. State.
Express yourself, define who you are, be creative and make a statement. What do your shoes say about you? That youre a fan of USC? That you adore the color pink? With NIKE iD, you can personalize your shoes to represent you. Visit an Apple Store and ask a Mac Specialist for more details about NIKE iD.


According to one report sent to MacRumors, Apple Store employees will be wearing the Nike ID shoes in stores along with Nike tie ins (Nike website as default on Safari) in a cross promotion effort lasting until May 18th.
Nike ID shoes allow you to customize your own shoes.
Update: Blurb removed from Apple's retail site.

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103 months ago

Apple's retail site mentions a new Nike-Apple promotion:



According to one report sent to MacRumors, Apple Store employees will be wearing the Nike ID shoes in stores along with Nike tie ins (Nike website as default on Safari) in a cross promotion effort lasting until May 18th.


I don't know...Apple and Nike? Is this really a good thing?
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103 months ago
First Pepsi and now Nike? Who's next, McDonalds? Oh wait....
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103 months ago
That for some reason just... it doesn't "bother" me... but... it's like it's okay with me but sorta weird... I'm not really sure I understand "why?" is what I'm getting at.
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103 months ago
Sounds like free pub for Nike. What's in it for Apple?
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103 months ago
All I could think to say after reading that was "what the...?"
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103 months ago
another intelligent strategic marketing partnership from apple!

Pepsi, HP, Nike, etc - all companies with strong brand identities (like apple).

It's always good to share like a minded customer base.

nice work apple.
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103 months ago
excuse me while I regurgitate. Nike?
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103 months ago
For me it sounds pretty COOOL :D :cool:
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103 months ago
A couple of years ago you could go on Nike's website and personalize your sneaker. Some guy wanted to put "Sweatshop" on his, but Nike wouldn't let him...
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103 months ago
I can't say I care for Nike much. Those 9-year-olds on a dollar a week do make great shoes though! :rolleyes: Strategically I realize Nike is a popular brand... I wonder what Apple gets out of this--how Nike will promote Apple?
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