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Microsoft and Disney...

Walt Disney announced today that it has agreed to license Microsoft's digital rights management technology which "prevents illegal distribution and copying of audio and visual content stored digitally." (presumably Windows Media Format)

According to the press release, Disney plans on selling online versions of its movies by late 2004 or early 2005.

Microsoft and Disney plan to put movies in digital format, distribute them via the Internet and on portable media. The movies could be legally transferred between computers and a new generation of portable video devices with hard drives.


In recent related news, Pixar dropped Disney as a partner for their movie creation/distribution, and Jobs was openly critical of Disney during a recent earnings conference call for Pixar.

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105 months ago
Category: Microsoft
Link: Disney Goes Microsoft (for digitally protected movies)

Posted on MacBytes.com

Approved by arn
Rating: 0 Positives / 0 Negatives
105 months ago
If their movies continue to have such low quality stories as they have now, it won't matter what format they choose for anything. Disney is going down the dumps.

However, how it affects other companies in their choice on what format to choose will be interesting.



irmongoose
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105 months ago
Yep, I knew it.
Billy is always jumping into the grave.
Wow, digital movies. What a breakthrough! Pffff.
Disney has nothing to watch, especially now they are straying from Pixar.
It will not work.
Rating: 0 Positives / 0 Negatives
105 months ago
Im not really bothered, i agree that their films have certainly gone down hill, the only good films that seemed to come out were the ones from the partnership with Pixar IMO and now that it has ended Disney might have some trouble coming up with something new.

If they want to go with Windows Media then they can, quaility of the codec matches that of their films anyways.
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105 months ago
True that the movies are on a serious decline, but it's more power behind WM format. Frightening.

Dan
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105 months ago
Makes you wonder how Disney plans to distribute digital video online. Will it be 300 kb/s Windoze Media Player video? I can't imagine paying for such junk. Not only does Disney have some lousy movies, but even the good ones would look lousy, as quality would be almost nil. Who would pay for that?
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105 months ago
Well, I guess we'll see if MS can revolutionize a distribution method as Apple did with the iTMS.
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105 months ago
uggh...WMV format being standardized. Scary.
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105 months ago

Originally posted by alset
True that the movies are on a serious decline, but it's more power behind WM format. Frightening.


Really? Isn't Disney the same company that adopted then dropped those limited play disposable DVDs?

I'm pretty certain we know which way this "technology" is going.

Take care,
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105 months ago
How many more examples do corporate "content creators" need before they understand that people don't want to rent movies and music? There may be a minority out there who prefers that but most of us want to own the copy of the stuff we pay for. I don't want to pay each time I watch nor do I want my watching habits tucked away in some marketing database. The lesson behind the stellar performance of iTunes Music Store versus Music Store X would seem to have been lost on companies like Disney.

So, given that the only compelling stuff coming from Disney lately is either from Pixar or Miyazaki, I would say that the adoption of Windows media is another nail in their coffin. Pathetic! Disney's animation was always top-notch and it's sad to watch a bunch of greedy drones run such a legacy into the ground.
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