Followup on MacWorld Boston 2004
In mid 2002, reports began emerging that IDG was considering moving the summer MacWorld back to Boston from New York City, citing rising costs. The move was met with resistance from Apple, who announced they would not be attending the Boston expo.
Today's ThinkSecret report indicates that neither side's position has wavered... and without Apple's presence, IDG appears to be facing significant hurdles in recruiting vendors to exhibit at the Expo.
Two exhibitors told Think Secret that they were told by IDG World Expo that for the show to happen it would need at least 100 exhibitors to sign up. IDG World Expo is refusing to say how many companies have signed up to exhibit in Boston, but one independent source with access to data told Think Secret the number at present was "less than 30."
According to the site, Apple may further revamp the World Wide Developers Conference (WWDC) with more of a consumer focus -- possibly providing live web coverage for the developer's conference which is scheduled in late June.
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(View all)wake up from dream
why is apple so god damn stubbern?
Originally posted by jimjiminyjim
Does apple finance the show, or just attend it? If they simply attend, what's the big deal?
They simply attend. But they represent the major draw to such a show, that the other vendors take advantage of as a kind of free publicity to their own booths. Apparently IDG did something (probably other than just announce it would go to Boston) that ticked certain people off at Apple, and the cutting off of the nose to spite the face is the lack of an Apple presence at the show. The question now is - will this show happen at all?
Another thing I've heard is that Apple is kinda sick and tired of IDG telling Apple what they are going to do and when they are going to do it. Apple is kinda like the host of the whole show and I guess they don't get treated very well by IDG.
In a way I think Apple IS being a little anal about it, but on the other hand I see why Apple is being so stubborn.
If Apple does in fact not attend this summer then it will be a loss for everyone in the Mac community. Like someone else said, it will give ignorant DOSheads another reason to say that the Mac is dying and their going out of business. It will kinda be Apple's loss too. People come from all over the world to see the MacWorld Expo on the east coast and if Apple only does the World Wide Developers Conference (WWDC) then that will be a blow to the public as they aren't allowed to come to the WWDC unless they are a developer that has been invited by Apple. I guess Apple's solution to that is to stream the keynote on QuickTime and via Satellite broadcast in their Apple Stores. Well thats very nice of them, but no where near as good as actually being there to see the new stuff first hand and actually get to use it.
I don't know... I hope Apple does both, but its very unlikely. You got to believe thats why Apple moved the WWDC from May to late June(1 month before MacWorld Boston). If they do not attend the east coast show there may never be an east coast show for quite a while...
Macworld went to NY because NY was a better showcase - it's easier to get media attention, large numbers of Mac users are in NY, and you don't have to fly into Logan to get there.
Remember, Macworld is, first and foremost, an opportunity for Apple to sway the press...and that's much, much easier to do from a show in NY. Boston is a nice town, but when it comes to media splash NY is better.
Originally posted by Mudbug
They simply attend. But they represent the major draw to such a show, that the other vendors take advantage of as a kind of free publicity to their own booths. Apparently IDG did something (probably other than just announce it would go to Boston) that ticked certain people off at Apple, and the cutting off of the nose to spite the face is the lack of an Apple presence at the show. The question now is - will this show happen at all?
I just think Moving back to Boston probably pissed them off enough.
Greater User Base == New York
Center of Commerce == New York
WWDC might make up for it?
Maybe, if MacWorld Boston dies... Apple can just run a AppleWorld event.
:D
Basically, the head guy was a Bostonian who basically got sick and tired of everyone in town asking him "when is Macworld coming back to Boston?"
The new convention center up there was hard-up for tenants (and giving out deals), the guy wanted to move Macworld back to Boston, and suddenly they had a plan. Except they kind of forgot to ask someone at Apple about it...or at least someone with real authority.
Doh!
Originally posted by usarioclave
Macworld went to NY because NY was a better showcase - it's easier to get media attention, large numbers of Mac users are in NY, and you don't have to fly into Logan to get there.
Then don't fly into Logan. Fly in to Manchester or Providence. Both are less than an hour away from Boston, and are much better airports than the semi-demolished labyrinth that is Logan.
matt
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