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Pepsi and iTunes Promotion

Apple has posted a teaser page for the upcoming Pepsi/iTunes 100 million song promotion.

The site offers a mailing list signup form for notification of the promotion which will give away 100 million free iTunes songs on specially marked Pepsi products.

The thank you page notes: "Watch for our ads during the Superbowl." The promotion launches on Feb 1, 2004.

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105 months ago
Just bring it on!!!!
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105 months ago

"Watch for our adS..."


Is it normal for an ad to be repeated during the Superbowl? or would this suggest more than one ad is to be shown?
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105 months ago
Crank up the junk mail filter.
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105 months ago
I -so much- prefer coke, its not even funny.

However, since I teach in a school with 8 pepsi machines ... well lets just say I have a few creative ideas on how this can play to my advantage.

A corporate sponsorship/awareness of an Apple product can only be a g$$d thing. Hopefully this will tempt people away from their Dells and cow-branded computers.

Sho' Nuff
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105 months ago
Buying me a huge load of 20oz bottles at bjs.

Why must I be a marketers wet dream!
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105 months ago

Originally posted by 0 and A ai
Buying me a huge load of 20oz bottles at bjs.

Why must I be a marketers wet dream!


Do you ordinarily drink a crapload of Pepsi? If not, why not just bypass Pepsi's 1 in 3 chance and spend the $1 you're gonna spend on the bottles of Pepsi on songs from the iTMS. Heck, you'd even save a penny.

I've been hearing a lot of people say that they're going to buy a whole bunch of Pepsi once the promotion starts for the free song, and they seem to forget that individual tracks are only $0.99 @ the iTMS, generally less than a bottle of Pepsi. When they say that, I give them the :confused: face. Anyway.. enjoy your Pepsi.
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105 months ago
"Watch for 'our' ads?"

hm. "ads" is plural. that could mean pepsi has mulitple commercials, or apple may very well indeed put out their own.
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105 months ago
Some folks will be upset if this was the only announcement planned for the 20th aniv. Especially since the page 2 rumor headlines were abuzz with thoughts on why the website was going to be updated. Sorry folks. Just some soda, not any new hardware it looks like so far....
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105 months ago
But if you have no real preference, like me, then you'll just drink the pepsi and then get a free song.
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105 months ago

Originally posted by LinuxGigolo Do you ordinarily drink a crapload of Pepsi? If not, why not just bypass Pepsi's 1 in 3 chance and spend the $1 you're gonna spend on the bottles of Pepsi on songs from the iTMS. Heck, you'd even save a penny.... When they say that, I give them the :confused: face. Anyway.. enjoy your Pepsi.

I know most people consider "their beverage" as THE SACRED ELIXIR & NECTAR OF THE GODS. To switch would seem like sacrilege (even for free music). Why? A beverage is just something cold to drink. Sure, for a while I'll switch. Maybe get some free music while I do it. Some people act all high and mighty about their Cola. A friend of mine will ONLY drink COKE and when he comes over, he better had his own, because I might COKE, but I might have, RC, SELECT CHOICE, WINN DIXIE, etc... I am a cheap skate!

Switch to Pepsi for a while: and maybe win some music in the process.
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