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Walmart Music Store - Beta Testing

Reuters notes that Wal-Mart has begun testing its new music download service on Thursday.



According to Reuters, Walmark will be gathering customer feedback over the next few months and make changes before the official launch in 2004.



The new service boasts "88cents, Every Song, Every Day" and offers music downloads in Windows Media format.



Early reports had noted that Walmart sells CDs at a loss to attract customers. Its unclear if their online music store follows this model but at 88cents for every song, it appears to represent the (consistently) least expensive music download store. However, as noted, the Digital Rights allowed limit burning a song to 10 burns. (iTunes and most other services allow unlimited individual song burns, but limited playlist burns).

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106 months ago
WMA.

No thanks.
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106 months ago
it may be a cheap 88 cents.. but its walmart not a nice interface as itunes.. plus after reading the info.. you can transfer to only 2 computer (3 with itms) and only limited to 10 burns (unlimited with itms) this is still very limiting
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106 months ago
If Apple is losing money at 99 cents, Walmart must be taking an insane hit with this 88 cent service. How on earth does Walmart expect this to be a good thing? Apple's could be in big trouble though...
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106 months ago
we're happy for them...ITMS rules.
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106 months ago
Well, I know I don't have a PC. But I down loaded their trial song. It down loaded fast and opened WMP9 just fine and played. It is recorded at 128. Don't know how that compares to AAC at 128. The only problem I saw was that when it downloaded it to my computer desktop it doesn't have a name that I would even understand. Just a bunch of numbers. I definately don't want that. It will get too confusing and I don't want to relabel it.
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106 months ago

Originally posted by macMaestro
If Apple is losing money at 99 cents, Walmart must be taking an insane hit with this 88 cent service. How on earth does Walmart expect this to be a good thing? Apple's could be in big trouble though...


Not really. Even if the "break even" point was $1, Walmart stand to lose very little compared to their daily sales. Black Friday, they did something like $1.3 BILLION in sales. Thats one day.

Even if they sold 100,000,000 songs in a year at a $.12 loss each, its only $12 million or less than 1% of a single days total sales.
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106 months ago
So assuming they sell 100 million songs and make 12 million profit, then why even bother going through the trouble of setting a music service up when they probably won't even hit 100 million songs per year?
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106 months ago
This is not good guys.....
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106 months ago
walmart is all about making small profits on each product they sell, but they sell mass quantities to make money. as for selling music online, i assume they have some sort of marketing plan set up so people purchase other items as well. it's like them selling cds in the store for a loss.
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106 months ago
My logic was reversed. I said they lose $12 million (granted, those numbers are made up by me as I have no idea what the profit margin/loss is per song).

They do it because they want name recognition in the digital music realm. Sort of like when Amazon.com first came out, they were operating at a loss and then BAM, profits!

Seems everyone and their brother is jumping on the music d/l bandwagon and I hate to say it, but if Apple doesn't support other players, they are going to fall to the wayside.

Aside, thought this was funny when I tried to sample any song.



:D :rolleyes: Stupid Windows.
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