iTunes Producer and Indies - Growing Pains?
This Apple tool was released to "Indie" record labels who had signed a contract with Apple in order to allow them to encode and transmit their music to Apple for inclusion into the iTunes Music Store. Apple initially hinted at this tool during their meeting with Indie labels back in June.
After some delays, the tool finally made its way into the hands of the Indie labels, but based on one report, the submission process is less-than-ideal. Reportedly, the tool allows little room for error and offers no method to correct submitted information. Beyond this, encoding and transmission of albums can take an excessive amount of time, with little feedback from Apple. As a result, there may be ongoing delays with representation of smaller indie labels on the iTunes Music Store.
Top Rated Comments
(View all)Let they have some freedom... Sumbit the Music then become like the Admin for your band, allow you to change around the titles of the songs and stuff. :p
Isn't that the idea.
"The encoding process can take an excessive amount of time."
I'm not saying this new indie tool is perfect and may not have it's flaws, but I find it hard to believe that this new tool is that much more complicated than whatever has been used with the few hundred thousand songs that are available up to this point.
Originally posted by rotorblade
"The tool allows little room for error."
Isn't that the idea.
"The encoding process can take an excessive amount of time."
I'm not saying this new indie tool is perfect and may not have it's flaws, but I find it hard to believe that this new tool is that much more complicated than whatever has been used with the few hundred thousand songs that are available up to this point.
Which leads to an interesting question: did Apple encode all the music from the big 5? If not, what software did they use? Didn't Apple say that the indies were going to be given equal treatment?
From their mission statement:
ODA provides comprehensive services for independent artists, record labels, and publishers in the digital music world, to:
* create collective bargaining leverage to counter the advantages currently enjoyed by major labels and publishers within digital music outlets
* provide first-class media encoding services and metadata management tools
* aggregate and administer royalty payments and provide reporting tools for precise tracking of digital releases
* promote the presence of independent music online and assist with digital retail marketing
* provide one-stop shopping for digital music services to license valuable indie music
No I don't work for them. :)
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