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McDonald's and iTunes Giveaway... True?

Yesterday's New York Post rumor about McDonald's Billion Song iTunes giveaway created a lot of interest in the Mac community.



While many felt that McDonald's subsequent statement implied denial, their statement simply reported that there were "no agreements to announce".



MacRumors has since received confirmation that McDonald's is, in fact, planning the iTunes giveaway, but no further details of the promotion have been obtained.

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108 months ago
Great, now I'm going to gain weight.....

McDonalds would be really, really stupid to pass up a marketing chance like this. iTunes is huge and will get bigger, especially around the Superbowl.

This should be fun to watch!

:) :rolleyes: :D
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108 months ago
I'd rather get a song from the iTunes Music Store than a sticker for Park Place or 1 dollar at Best Buy.
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108 months ago
I dunno about this. I want it to be true, but I am not putting my faith into it until I see more info. Let's hope I'm wrong!

Dan

edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth.
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108 months ago
McDonalds target market and pop music (although this by no means covers the range of music available) I think go hand and hand. Until now, McDonalds would have had no financially reasonable method of tying in with the music aspect. With the advent of iTunes and it's ilk, this is feasible as until now physical media was the only delivery method, which would be costly, and a logistical nightmare. Now the question begs; what other companies in numerous industries/markets can also leverage this paradigm change?
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108 months ago
I think it's going to be great exposure for the iTunes Music Store and for Apple.

Apple need to solidify it's lead in this field and tie-ups with big names can only help.

Now, maybe they can have a promo with the Big Mac :D
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108 months ago
This sounds good for Apple.

Just hope they do similar deals here when iTMS Europe is finally released...
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108 months ago
this... sounds... huge!
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108 months ago
Seriously, I think the Coke vs. Pepsi thing is going to be a big deal. Any thoughts??
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108 months ago

Originally posted by JohnGillilan
Seriously, I think the Coke vs. Pepsi thing is going to be a big deal. Any thoughts??


No big deal if MacDonalds promo is for Europe only.
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108 months ago
I can't believe Apple would want to be associated with a company like mcdonalds.
http://www.mcspotlight.org/
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