McDonald's Billion Song iTunes Giveaway?
The New York Post is reporting that McDonald's, the popular fast-food chain, is close to announcing an up to 1 billion iTunes song giveaway in an upcoming marketing campaign.
Apple and Pepsi have already announced a 100-million song giveaway scheduled for Feb 2004.
According to The Post, both Pepsi and McDonald's are paying Apple's retail price of 99cents per song.
Top Rated Comments
(View all)
108 months ago
Just saw this when looking at the stock quotes for Apple (and others)
http://biz.yahoo.com/rc/031106/bw_leisure_mcdonalds_downloads_1.html
http://www.nypost.com/business/10067.htm
McDonalds is going to do an iTunes promotion and give away 1 Billion (that's Billion with a 'B') iTunes songs.
The short article also says that Pepsi and McDonalds are paying the full .99 retail price to Apple for these promotions.
[edit: added nypost link]
http://biz.yahoo.com/rc/031106/bw_leisure_mcdonalds_downloads_1.html
http://www.nypost.com/business/10067.htm
McDonalds is going to do an iTunes promotion and give away 1 Billion (that's Billion with a 'B') iTunes songs.
The short article also says that Pepsi and McDonalds are paying the full .99 retail price to Apple for these promotions.
[edit: added nypost link]
108 months ago
Wow. That's insane. 1 billion tracks? How many people in the US have a computer connected to the Net (and fast enough to make it worth downloading a few Mb of data for a song). 1 billion sounds like enough for everyone to get at least 1 track!
108 months ago
there are far less than a billion people in the US. more like 250-300 million, i don't remember exactly. take the fraction that are active computer/music users, who have iTunes, and that's quite a few songs per person. unfortunately, i'm guessing a huge percentage will be given to people that will never use them... i wonder if McD will pay for the actual number of songs downloaded?
pnw
pnw
108 months ago
That's crazy. I wonder how they'll go about the giveaway part. Would they give coupons to customers? No, then they'd have to pay for all of the tunes no matter what. Hmmm...
Squire
Squire
108 months ago
Got to be a good thing though, even if just to get people downloading iTunes. With Pepsi and MacD into the iTunes store it looks as if it is fast becoming the standard.
108 months ago
Weird... McDonalds has always been a Coca Cola sponsor. I wonder how they feel being promotional partners with Pepsi...
Anyways, this can only be a good thing for Apple. Yay.:p
Anyways, this can only be a good thing for Apple. Yay.:p
108 months ago
I'm sure they'll end up only paying for the amount of songs actually downloaded. Many of them will go undownloaded. Who knows... It will probably be a coupon or something attached to the drinks or french fry cartons.
108 months ago
that's great! now the question is... do i have to supersize my meal to get the free music?
108 months ago
holy crap, that's one big revenue stream for Apple and the lables. To bad I don't eat fast-food garbage anymore
[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
