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Apple and Pepsi Giving Away 100 Million Songs

Steve Jobs said during his speech today, that Apple's goal was to reach 100 Million downloads in the iTunes Music Store by April of 2004.



Beyond the AOL partnership and iTunes for Windows, Steve revealed another partnership that will easily help Apple reach that goal.



Apple and Pepsi are giving away 100 Million Free Songs starting on February 1, 2004. 100 million winning codes will be written on caps of 20ounce and 1 Liter bottles of Pepsi, Diet Pepsi, and Sierra Mist.



The Pepsi iTunes promo will kick off with a Superbowl Advertisement, finally bringing Apple's name back to that advertising event.

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109 months ago
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

Dan
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109 months ago
Give me 10 songs and I'll be happy:D
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109 months ago
Too bad this couldn't happen immediately. i wonder why. February is a long time away. :(

But this is only a minor disappointment on this great day!
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109 months ago
Great! I am a fan of Pepsi products, I just wish they'd included Mountain Dew. I drink far more Mountain Dew than Pepsi. I'm getting tired of winning a free 20 oz Dew all the time. :( To tell you the truth, I miss the days when you could drink a pop without having to remember to look under the lid, but hell, this is big time exposure for iTMS. Go Apple@
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109 months ago
Let's talk REVENUE

Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs.

Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide.

Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses.

Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods.

If this does not drive Apple stock up, nothing will!

Rocketman
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109 months ago

Originally posted by alset
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

I prefer Coke also. I sure hope this promotion includes Mountain Dew.
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109 months ago
Damn, 100 Million songs.....I wonder how much that's actually going to cost pepsi and Apple.....

But I don't think there will be a problem getting people to drink pepsi....;)

I might have to start looking for the ones my friends don't use (I don't drink soda in general).

D
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109 months ago
Steve Jobs has worked this music plan perfectly. This is all coming together for Apple, and this promotion is going to be killer.

Kudos to Apple...
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109 months ago
can we say TRUMP CARD. This is apples big play. They are the only pc manufacturer besideds dell that can turn a profit. I can definately see Jobs "media company" plan working out great. It's just too bad that us mac heads will still have to listen to peecee zealots drone on about the "inferiority" of apple's. To those zealots I say "keep your lemon, I'll take the apple."
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109 months ago
I was wondering why the Pepsi promo doesn't start until February and I think the SuperBowl ad is just a smoke screen.

I think that the reason for the delay is the lack of international rights for the iTunes music store. I wonder whether this promo will be worldwide, or at least in Canada and Europe as well.

So with a bit of hand waving, I'm anticipating the international iTunes Music Store will definitely be done by February 1st, which agrees with Steve Jobs comments the other week. So Pepsi drinkers outside the states will be able to benefit as well!
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