Apple and Pepsi Giving Away 100 Million Songs
Beyond the AOL partnership and iTunes for Windows, Steve revealed another partnership that will easily help Apple reach that goal.
Apple and Pepsi are giving away 100 Million Free Songs starting on February 1, 2004. 100 million winning codes will be written on caps of 20ounce and 1 Liter bottles of Pepsi, Diet Pepsi, and Sierra Mist.
The Pepsi iTunes promo will kick off with a Superbowl Advertisement, finally bringing Apple's name back to that advertising event.
Top Rated Comments
(View all)Dan
But this is only a minor disappointment on this great day!
Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs.
Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide.
Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses.
Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods.
If this does not drive Apple stock up, nothing will!
Rocketman
Originally posted by alset
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.
But I don't think there will be a problem getting people to drink pepsi....;)
I might have to start looking for the ones my friends don't use (I don't drink soda in general).
D
Kudos to Apple...
I think that the reason for the delay is the lack of international rights for the iTunes music store. I wonder whether this promo will be worldwide, or at least in Canada and Europe as well.
So with a bit of hand waving, I'm anticipating the international iTunes Music Store will definitely be done by February 1st, which agrees with Steve Jobs comments the other week. So Pepsi drinkers outside the states will be able to benefit as well!
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