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Apple Woos Indies [Updated]

MTV.com reports that Apple is meeting with hundreds of indie label representatives on Thursday to discuss adding their content to the iTunes Music Service.



    Senior iTunes music store staffers will show the label reps how the store runs and they'll perform some hands-on demos, though it is unclear whether Apple boss Steve Jobs will attend. The spokesperson declined to specify which, or how many, labels were invited to the meeting.



The article quotes Sub Pop and Matador Records as two labels specifically planning to attend the event.



Indie Support for the iTunes Music Store has been expected and mentioned specifically by Steve Jobs.



Update:



Here is the text from the invitation:




    The iTunes Music Store has already sold millions of
    songs. Wed like to add your music to the mix.
    In less than a month, the iTunes Music Store has
    revolutionized the way people buy music.We want
    to offer our customers the broadest selection of
    music and artists.



    Please join us at Apple to learn more about the
    iTunes Music Store including:



    - The first months results

    - How the Store can help connect your music
    with our buyers

    - How to deliver your songs to us

    - The agreement you need to be a part of the Store



    Thursday, June 5

    9:30 a.m. to 1:00 p.m.

    Apple Town Hall

Top Rated Comments

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114 months ago
Nice to see Apple isn't sitting their laurels with adding more selection to the iTMS, especially with all the competition popping up. I'd still like to know how much of the 99 cents the artists get...
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114 months ago
Excellent. SubPop is one of my favorite labels.

Don't forget to pick up a copy of The Postal Service.

It's an excellent CD.
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114 months ago
Sweet!! The more music, the better.
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114 months ago

Originally posted by catalystx I'd still like to know how much of the 99 cents the artists get...


afaik, with the mainstream (RIAA-affiliated) artists, apple gives away 60cents (NYT) from each track sale to the label. Out of which probably 10% or less goes to the artist I would suppose.

With independents this figure might be different since indie labels usually don't screw their artists over with inflated tariffs and dues.
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114 months ago
This is nothing but a good thing - but I'm willing to bet someone will post a negative rating on it anyway. What's with that? Can't we all just get along?
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114 months ago
this is a good sign.. the more choices the better

i see a good cycle going on.. as apple adds more labels, more people will want to sign up.. as more people sign up, more labels will want to sign on.. this is will continue in an upward spiral until itunes for windows is released.. and that's when the floodgates will burst open :)
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114 months ago
This is exactly what iTMS needs! Go Steve!
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114 months ago
Great to see apple working hard on getting more than just the mainstream of talent. Hopefully this can happen and truly put ITMS over the edge and make all of the windows peeps salivate even more!
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114 months ago

Originally posted by Jesus on OSX
afaik, with the mainstream (RIAA-affiliated) artists, apple gives away 60cents (NYT) from each track sale to the label. Out of which probably 10% or less goes to the artist I would suppose.

With independents this figure might be different since indie labels usually don't screw their artists over with inflated tariffs and dues.


Actually it's roughly 18% of that 60 cents that goes to the artist.
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114 months ago
Think about the young people (i.e. music buyers) who are into non-mainstream music, and suddenly you realise that your secondary audience (if we are assuming that the core audience is young teenagers - i.e. those without a credit card - the primary target audience of the music industry) is potentially as big as your primary audience (not every child can persuade his/her parents to pay for music via credit card).

So, this massive 18-25 market, which generally cares more about what Drowned in Sound says than what Rolling Stone says therefore demands the addition of independent labels. That Apple are getting on to this removes a major obstacle to people like me using the iTMS.


Hooray it's happening now.


p.s. I also recommend Postal Service and Death Cab for Cutie.
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