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Quark's Response

This email was the reponse sent to readers who emailed Quark about MacEdition's recent story on Quark and OS X.


    Simply put, Quark is not shifting its focus away from the Mac platform. Our focus remains on helping our customers solve their business problems. We will continue to support the platforms our customers want to use. We'll develop software for Mac OS and Windows as our customers want to use those platforms.



    If you cut through the purple prose, you'll see that a handful of comments have been taken out of context and re-cast in an unflattering manner by an anonymous writer who was not present at the event during which they were allegedly spoken.



    Let me bring back some of the context. The fact of the matter is that the publishing industry is hurting. Ad revenues are down globally -- down as much as 70% in some regions. Look on any newsstand and you'll see that there are far fewer titles than there were two years ago, and page counts are down across the spectrum. Major dailies across the nation are closing bureaus and merging departments. Ad firms are fighting for business while corporations cut spending and bring work in house. Publishing is in a crisis. There is only one major software company that I know that has dedicated 100% of its resources to publishing: Quark. The technologies that we talked about in New York are designed to help publishers do more with fewer resources without sacrificing quality.



    With respect to Mac OS, our market data indicates that fewer publishers are purchasing Macs, and more of our Mac-using customers are considering switching to Windows. That doesn't mean we're any less committed to Mac OS. Mac users constitute the majority of our customer base. We will continue to support Mac OS (and Windows) as long as they are the platforms of choice by our customers.



    The Mac OS X version of QuarkXPress is far along in its development cycle, but there is still a lot more testing to do before we release it. We're working to bring that release to you as quickly as possible without sacrificing quality. It will be a high quality application with some paradigm-shifting new features and consequently represents a significant development and testing effort that simply takes time.



    The anonymous writer points out that Mac OS X Server is not on the agenda for the version of QPS that uses a Microsoft SQL Server database or for Quark Digital MediaSystem, which uses an Oracle database. There's an obvious reason. Neither Microsoft SQL Server nor Oracle runs on Mac OS X. What they omitted is that we emphatically stated that the clients for both these publishing systems will run on Mac OS X.



    In fact, the relationship between Quark and Apple is closer than it has been in years, and I think that the industry will be pleasantly surprised by some of the initiatives that Quark and Apple will bring to the market in the near future.



    Please let me know if you would like to discuss this further.


    Glen Turpin

    Communications Manager, Quark, Inc.




Submitted by BadAndy and rwarner1956

Top Rated Comments

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120 months ago
...Oracle is on OS X, or soon will be.
Rating: 0 Positives / 0 Negatives
120 months ago
If they care then were is the the APP? Microsoft isn't this slow. First post?
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120 months ago
Could it be that people are switching to Windows because they don't have the Mac software? :rolleyes: Perhaps shipping their software on X will stop those customers' moves.
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120 months ago
Hmmm... sounds like back-peddling. Oracle supports MacOS X, in fact Apple was at OracleWorld. Quark has already lost a great deal of customers to InDesign anyway.
Rating: 0 Positives / 0 Negatives
120 months ago
maybe quark customers are switching to windows because they prefer second rate software- quarXpress and windows.

indesign is much better than quark, and once it has a few years to mature ever more (v3 or v4) quark will be nearly out of business anyway.
Rating: 0 Positives / 0 Negatives
120 months ago
Maybe its because I'm not in the business, but I thought that most publishers use macs because they perfer macs. I figure that the "switchers" that Quark is talking about are people disgrunted with lack of powermac updates and dropping support for OS9. Do they really think switching to Wintel is really going to make things easier? Anyway, I thought Oracle 9 was on its way. I thought I read that MS is working on .Net for mac, as well. What will be their excuse after those come out for the mac?
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120 months ago
Got the very same reply from Glen last night, with some personal mods. However, in defense of Quark (did I just say that out loud?), the publishing industry is terrible, and will get worse. Apple did apparently not release quality drivers for OSX until Jag, so Quark would have just ended up releasing another PR disaster as their 4.0 caused. Quark HAS to work out of the gate, or forget it. And InDesign is not a better app than XPress. Not even close. It's far slower and very clunky and unrefined. Has ANYONE found their rhythm with this thing yet? So while Adobe does a three month update cycle to their bloatware to keep us hooked, Quark does not work this way. It really shouldn't be considered in the same space as Illustrator or Photoshop. XPress is far more powerful and essential. We just have to learn to accept XPress as a unique product, and Quark has to learn to meet us half way. Does this sound like I only like XPress? Far from it. I too am pissed that I still have to use OS9 in emulation. But reality is reality. No use in slamming and flaming for the sake of it.
Rating: 0 Positives / 0 Negatives
120 months ago
Oh... Where to start? First, Jeff, ma boy: You're way off about InDesign, buddy. Way. It's not perfect (what is?), but as a guy who's used both since the beginnings, InDesign is stepping up to the throne.

And, um, Mr. Suchandsuch from Quark? Save your corporate babble for those weird a** die hards that still have to put up with Quark's rotten attitude towards its customers. Our shop just went full blown InDesign this year and we're not turning back. Trust me.

Adios, Quark. Down you go. (sound of toilet flushing.)

:D
Rating: 0 Positives / 0 Negatives
120 months ago
I was waiting for a huge thrashing when you laced in with "Oh where to start" but all we got was a "InDesign is better dude" instead of a detailed synopsis. Hit me friend. tell me why! I'm open to discussion.
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120 months ago
ive not used either quark or indesign... but one advantage that Adobe has is that all of their applications are supported in OS X and they all work well together.
Rating: 0 Positives / 0 Negatives

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