Apple Acquires Emagic

Apple's shopping spree continues yet again... Apple has acquired Emagic, makers of Logic

Apple today announced it has acquired Emagic, a leading provider of professional software solutions for computer based music production. Emagic's most popular product, Logic, is actively used by over 200,000 musicians around the world. Emagic will operate as a wholly owned division of Apple.


Emagic's Windows-based products will be discontinued on September 30, 2002.

Next Adobe? :)

yeah!! bring it on!
now people will buy mac cause there is not enough software for pc ;)
microsoft will soon introduce new 'convert' campaign to bring all those mac users to pc ;)
i am kindda scared for apple..what if microsoft strikes back? they are far more financially powerfull! or maybe apple and m$ have some kind of secret agreement?

Originally posted by Tobsen
Next Adobe? :)

Nahhh - AMD is the company to go for next. Then make their chips Windows incompatable from October 2002!


littlejim a.k.a. CaptainPovey

There's another company that I know of that kept buying up smaller companies the way that Apple's been doing lately...

Worldcom.

Here's hoping Apple doesn't share in the same fate. :/

-----
Let "them" know you're not a terrorist!

I get the feeling from the recent spate of purchases that Apple is going to one day break into several divisions - OS, hardware and Solutions. We know the development of OS, and Solutions seems to be coming clearer with each purchase.

Will we one day have an Apple without a tie to any particular processor or hardware manufacturer, where it the bulk of its' profits come from the smartest creative software possible and not hardware sales?

meb-bee, meb-bee...

- Jim

This is a very interesting move. After all the video post purchases it seemed inevitable that they would pick up an audio company. I personally wish it had been MOTU (Mark of the Unicorn) but the EMagic products always get very good reviews. Their new Logic Control hardware (co-developed with Mackie is a slick piece of hardware that I would love to see with an Apple logo on it.

Maybe Apple will pick up the staff from the Mac BU at Microsoft and then we would not have to worry about Bill.

I am impressed!

I am so excited about the first release! I can't wait! :-)
What can we expect? iLOGIC? :-)

I hope this will be as succesful as the last time when they acquired ASTARTE, which lead into iDVD and DVD Studio PRO.

Sure, a few of the Windoze users might switch to Cubase etc, rather than switching to a MAC, but I think a lot of these guys will stay with their Software and convert to Mac... but we will see.

I only hope that they will support older EMAGIC Hardware, like the Audiowerk Recording Cards.

Edit music straight on your Mac. iMusic ships with all new Macs starting this summer (MWNY).... And of course: Only for OS X... drooooooool