Apple Acquires Prismo Graphics

Apple continues its shopping spree and acquired Prismo Graphics and their INDIA special effects titler and motion graphics product lines.

India 1.0 is described in this MacWorld review:

The program can animate text in every imaginable way--letters can bounce, slide, spray, or wiggle into place. There are also animated textures that make great backgrounds, fades and zooms that you can apply to text or graphics, and numerous glitter effects that wash across text. Some of the effects belong in late-night used-car commercials, but others are downright beautiful and wouldn't be out of place on a network news show. You can customize each effect, and India Titler Pro even has a simple scripting language, called EffectScript, for creating new effects.


They also provided a selection of "professional motion graphics for all broadcast and digital video projects." according to their old webpage.

Its not actual hardware...its just software right?

Wonder why they would want that...

Looks promising.

However, I noticed that in the picture the interface was IN CLASSIC MODE :eek: Does this mean no OS X version will be available, as the article doesn't say?

I wonder how long it will take to load 27 CD-ROMs. Man alive, here is a time, where those 27GB blue laser disks may come in handy. :cool:

wow, looks like a cool app on many levels. not just cause it shows apple's dedication to graphics/animation/compositing. but cause it looks dang cool on its own as well.

also, i'm sure it will be ported to os x asap. unless it will be reinvented in another type of app...

still waiting to see how apple will use all these companies/products. to make new, more expansive apps, or to just put out the current ones for mac. can't wait to see what happens.

I find it very interesting that Apple continues to acquire these graphics products. Each acquision builds more intrigue. Apple must have a grand plan... and doesn't just have a lot of money to burn.

It's remarkable.... I personally am not very familiar with the digital video/effects market... but from my understanding these acquisisions are pretty significant companys/products in the video world. Apple will soon be the only one left standing... and I don't doubt they can create a viable product - but in many ways, the Windows platform will certainly fail in this niche.... due to lack of products.

arn

but in many ways, the Windows platform will certainly fail in this niche.... due to lack of products.

I think that right there is the master plan.

Jobs is up to something for sure. Tell Pixar they need Apple gear. Tell Apple they need to provide what Pixar needs.

Make it powerful, popular and bring it to market in a time where the major Hollywood companies are facing stronger competition with underground or just smaller movie companies. Then you've got a niche that demands the best.

I started a web development company so I could fund the other things I want to do and work the schedule I want. Finding the right allies and buying out other small companies it getting me closer to the success I want.

Jobs is a great example of just bucking up and going for it. Stick to the plan. Take some risks and never back down. Never admit a failure, jsut learn from it, adjust and use that "failure" as contrast to make your latest successes even greater.

Aahhaha. I sound like I know what I am talking about!

aaron

What I don't understand is that Apple's buying all these companies and programs but their staff is selling their own stock?

Looks like Primso pulled their webpage. It stated on their front page that Apple had acquired them.

Hmm... wonder if it was put up too early?

arn

Whoa! I just had a thought....

Those executives that sold their stock wouldn't have had any knowledge of slow sales would they have? Just recently Apple announced slower sales, and the stock tanked 15% in a couple of hours.

Maybe their is some insider trading going on at Apple... unless I just know nothing about the stock market.