New Apple 'Real People' Ads

CNet reports on Apple's new Ad Campaign which is to be run in Time, Newsweek as well as television spots:

In the largest marketing effort for Apple since its "Think Different" campaign, Apple is planning a series of TV and print ads featuring people who have switched from a PC to a Mac telling their story.

The "Real People" ads, which will start appearing this week, are directed by documentary filmmaker Errol Morris, director of "The Thin Blue Line."


The first hints of this new ad campaign came from Harry Knowles on May 7, 2002.

this is really exciting and is EXACTLY what apple needs to be doing.

I can't wait to see 'em in action. They sound like a good mix between the celebrity product endorsements and the (in)famous commercials like "Middle Seat" and "Elope".

Hopefully they get some good timeslots.:)

Sounds like Apple is actively persuing that 10% Steve-o was talking about.

I just hope the ads aren't lame like ads of this sort often are... but it's Apple, so I'm sure they'll be good.

As long as Mr. Morris' ads move along faster than his movies. Man, I like dramas/war movies/and such, but man that movie went on forever!

Gus

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Originally posted by Gus
As long as Mr. Morris' ads move along faster than his movies. Man, I like dramas/war movies/and such, but man that movie went on forever!

Gus

Terrence Malick directed "The Thin Red Line" you're referring to. It's one of my favorite movies.

Errol Morris directs documentaries, one of which is titled "Thin Blue Line", hence the confusion.

Apple needs to take care with this strategy - I agree it could work out well, but it's not without risk.

It seems like Apple's marketing strategy over the past few years has been to play down the difference between Mac & PC - they have never majored on OS X in their mainstream ads, and until recently they've avoided all talk of Macs being better than Windows for fear of consumers responding: "you mean it can't run Windows?!"

I think Apple hoped that people would be sold on the nice looks of the machine, get it home and after some innitial confusion with the different system, soon grow to love it for what it is, and appreciate the unique Mac user experience.

Unless they play it exactly right, majoring on the difference between and Windows & Mac system could backfire on Apple.

Man...

Am I excited! I'm really looking forward to these ads, and as was said, this is exactly what Apple needs to do.

While I'm glad that Apple is really beginning their hunt to convert the unconverted, I worry... Why exactly are "so many" Apple execs selling stock? I know that I want to stay put; however, I wonder what's really going on...

"Christof"

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Surgeon General's Warning: Rumors about Apple can be hazardous to your health. Read responsibly.

Can't Wait!!!!!!



Oh yeah, that's right, down here we wont be able to see them... stupid apple australia :mad: