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New Apple Ad... Ain't it Cool?

Matt Pruett and Electic Oz let us know that Harry Knowles of Aint-It-Cool-News has been hinting at being in an upcoming Apple commercial... From his Spiderman Review:



Last night, I was talking to Quint, who was stunned that I still hadnt seen SPIDER-MAN. Anybody that knows me has been stunned. It is simply way out of character that the weekend had passed and I hadnt seen SPIDER-MAN.



I told him that my recent trip to New York to shoot a commercial for Apple was partly responsible. I did have an offer from a reader while I was up there to see the film in New York, but I wanted to see SPIDER-MAN with my father and my best movie-going buddy.



Matt followed up with an email to Harry, with this response:



"It is a series of television commercials. Or so I understand, shot by the Academy Award winning documentarian Errol Morris!"

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128 months ago
Matt Pruett and Electic Oz let us know that Harry Knowles of Aint-It-Cool-News has been hinting at being in an upcoming Apple commercial... From his Spiderman Review:

Last night, I was talking to Quint, who was stunned that I still hadn’t seen SPIDER-MAN. Anybody that knows me has been stunned. It is simply way out of character that the weekend had passed and I hadn’t seen SPIDER-MAN.

I told him that my recent trip to New York to shoot a commercial for Apple was partly responsible. I did have an offer from a reader while I was up there to see the film in New York, but I wanted to see SPIDER-MAN with my father and my best movie-going buddy.
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128 months ago
texas boy starts a movie fan website and ends up famous and doing apple ads...edit//ok, already....//
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128 months ago
Right... I wonder what the ad's going to be for? Possibly new iBooks?
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128 months ago

Originally posted by G4scott
Right... I wonder what the ad's going to be for? Possibly new iBooks?


That would be my bet.
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128 months ago
I think its going to be for a new product. Or they would have made an ad for the new Ti-book.
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128 months ago
iThink the digital hub.
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128 months ago
um... they need to advertize the new rack server....

im sure a commercial is in the works for these...

here's to hoping that its not an ogilvy&mather blue letterbox IBM ripoff

C-
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128 months ago
Hi everyone. Matt Pruett here. I was the original scooper. I thought maybe the best way to get to the bottom of this was to email Harry and ask him. I asked if he was filming a television commercial, or a spot for a promo video that they show at the new product introductions. I just got his reply, and he told me:

"It is a series of television commercials. Or so I understand, shot by the
Academy Award winning documentarian Errol Morris!"

A series of commercials? Makes me think that maybe were going to see the replacement to the "Think Different" campaign. What do you all think?

-MP
mattpruett@mac.com
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128 months ago
Erm ... might the next step be writing him another email, and asking him what he's helping Apple promote?

It's not likely to be an Apple-branded popcorn maker.

After reading Ain't It Cool News occasionally over the past few years, it's painfully obvious that Harry likes to puff himself up, so I'm sure he'll let something slip to you.

(The fact that he mentioned that the commercials are being shot by an Acadamy Award winning film-maker is an example of his puffery. He likes to look important, and he also likes to be a scooper.)
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128 months ago
re: Doctorteeth's stab that they'll be commercials for the new racks ... I doubt it.

Why would Apple be advertising professional equipment to the typical tv-watching consumer-machine buying individual?

I figure it'll be a replacement for 'Think Different'.

Harry Knowles - iMovie 2
Fran Liebowitz - iPhoto
.
.
.
and so on.

something like that, maybe?
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