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iPhone 7 Unboxing Video Reveals New 'Choose Your Click' Home Button Option

YouTuber MKBHD recently unboxed the iPhone 7 and iPhone 7 Plus on his channel, showing the contents of each smartphone's packaging, the boot-up of iOS, and even a quick overview of official Geekbench benchmark results. In the video, the unboxed iPhones encompass the new Jet Black and Black color options, for the iPhone 7 and iPhone 7 Plus, respectively.

Interestingly, once MKBHD begins cycling through the iOS set-up process, he discovered a new step on iPhone 7 that focuses on the haptic feedback of the new Home Button. After confirming your language, region, and setting up Touch ID, Apple ID, and Siri, the iPhone 7 will allow you to "meet the new Home Button." The added process in iOS 10's start-up on the iPhone 7 and iPhone 7 Plus makes "your iPhone experience even more personal by choosing the click that's right for you."

Here, the iPhone will present you with three options of varying haptic feedback clicks. MKBHD described option one as "really light," almost to the point where he wasn't sure if he was pressing the button or not, three as "a really firm click response," and two as "a default, somewhere in the middle." He said with the middle option the "whole phone seems to be vibrating still," but he decided to go with the highly responsive third option to be sure when the button's been pressed.

Otherwise it seems like the contents of each iPhone 7 box, and the set-up process, are largely what's expected at this point from Apple. Each iPhone comes with the usual paperwork, Lightning cable, AC adapter, and now the new Lightning EarPods and

Apple Quashes Rumors of Potential Tidal Acquisition

Apple has moved to quash rumors that it is interested in purchasing rival music streaming service Tidal, according to BuzzFeed.

Back in June of this year, The Wall Street Journal reported that Apple was "in talks" to acquire Tidal, which has fiercely competed with Apple Music for exclusivity rights to top list artists.

However, pushed on the subject in a forthcoming interview, head of Apple Music Jimmy Iovine told BuzzFeed that "We're really running our own race. We're not looking to acquire any streaming services." Iovine didn't deny that discussions had taken place, but said that no acquisition deal was currently in the works.

Iovine's remarks are the first time anyone from Apple has commented on the alleged talks, which some believed indicated Cupertino's hardened resolve to catch Spotify as the leader in the streaming market. Yesterday, Spotify announced that it now has over 40 million paying subscribers, compared to Apple Music's 17 million as of early September, showing that Spotify is still outpacing Apple's service in terms of growth.

Buying Tidal would have landed Apple Music an additional 4 million subscribers, all things remaining the same.

Theoretically, acquiring the company could have also aided Apple's relationships with some big names in the music industry – Tidal is owned by various artists including Beyoncé, Rihanna, Kanye West, Alicia Keys, and Madonna. Back in June, Kanye West suggested the company wanted to partner up with Apple Music to heal the schism between the rival services, which he said was harming the industry.

In March

All iPhone 7 Plus and Jet Black iPhone 7 Models Sold Out for Launch Day

Apple has issued a statement to a number of press outlets including TechCrunch, indicating that all models of the iPhone 7 Plus as well as the Jet Black iPhone 7 have completely sold out ahead of Friday's launch and will not be available at Apple's retail stores. The announcement will help those who had hoped to purchase one of those models on a walk-in basis on Friday plan appropriately.
We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.

Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.

Customers can continue to order all models in all colors on We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.
As Apple notes, it is possible that other retailers may have some stock of these models, but given that Apple prioritizes its own sales channels over other retailers, customers should not count on being able to find them elsewhere.

Apple announced last Thursday that it will not release first-weekend sales numbers for the iPhone 7, and given quickly slipping

Apple Surveying MacBook Pro Users About Headphone Jack and Other Ports

In recent weeks, Apple has been sending out surveys to users asking about MacBook Pro features, most notably the headphone jack. A survey question shared by MacRumors reader Blake asks "Do you ever use the headphone port on your MacBook Pro with Retina display?"

There are several other reports on Twitter from users who have been asked similar questions about the headphone jack, suggesting Apple is exploring the removal of the headphone jack in a future version of the MacBook Pro. Apple has eliminated the headphone jack from the iPhone, so it makes sense that the trend will continue for other products.

Apple is also asking users about battery life and other ports, including the SD card slot. One question asked "How do you upload photos from a digital camera or phone to your MacBook Pro with Retina Display?"

Based on a leaked MacBook Pro shell, the upcoming MacBook Pro will include four USB-C ports and a headphone jack, with Apple doing away with all other ports on the machine. If the shell is an actual part, the machine will not include an SD card slot, HDMI port, USB-A port, or a MagSafe connection.

The design of the MacBook Pro that's launching in 2016 has already been finalized ahead of its release, and Apple is likely to continue using the same design for several years going forward, so the removal of the headphone jack is probably not something that MacBook Pro users need to worry about for the foreseeable future.

Rumors suggest Apple will release a redesigned MacBook Pro with a redesigned chassis and an OLED touch panel as early as

Best Buy Delays Apple Watch Series 2 Shipments, Offers $50 Promo Code as Compensation

Many customers who pre-ordered the Apple Watch Series 2 from Best Buy will not be receiving their new devices on launch day, according to emails the company sent out this evening.

During pre-orders that took place on Friday, September 9, Best Buy listed a Friday, September 16 delivery date, leading customers to believe they would receive their devices on launch day. Instead, Best Buy won't be shipping out orders until 9/28, nearly two weeks later.

To compensate pre-order customers who are facing delays, Best Buy has included a promo code for a $50 discount on a future Best Buy purchase in each email, which must be used by October 14, 2016. That will get pre-order customers an extra Sport Band or another Apple Watch accessory.

Customers affected have ordered a wide range of Apple Watch Series 2 models, including the stainless steel Apple Watch with White Sport Band and various Sport configurations.

Apple Watch Series 2 supplies were constrained from the moment Apple's pre-orders started, with shipping estimates on many models slipping within a matter of minutes, so it is no surprise Best Buy has been forced to delay its own shipments. Most Apple Watch Series 2 models placed today won't ship from Apple for 3 to 5 weeks, and Best Buy now lists all Series 2 watches as "Coming

Apple Hires Former Time Warner Cable Exec for Cloud Services Team

Former Time Warner Cable executive Peter Stern has joined Apple to work on the cloud services team, reports The Wall Street Journal. Stern will serve as a vice president, reporting to iTunes chief Eddy Cue.

During his tenure at Time Warner Cable, Stern was involved in talks with Apple about a potential deal for a joint television service that would be offered on the Apple TV. No such deal was able to be established, however, as Apple has had ongoing negotiation difficulties with content providers. Stern left Time Warner Cable following its acquisition by Charter Communications earlier this year.
He served in senior strategy and corporate development roles at the cable company as it maneuvered through multiple takeover attempts over the past few years.

Most recently, as chief product, people and strategy officer, Mr. Stern helped implement a strategy focused on customer service that helped Time Warner Cable grow its cable TV subscribers last year after nearly a decade of losses.
According to The Wall Street Journal, Stern is a vocal proponent for eliminating proprietary cable boxes provided by cable companies. He believes content providers should "be more open" to offering TV channels as apps across a wide range of devices.

Given his expertise in the cable industry, Stern may help Eddy Cue negotiate deals with media companies for a future television service. Cloud services also encompasses Apple Music, iTunes, and other iCloud-based products, so his hiring does not necessarily suggest a renewed interest in television

iPhone 7 Lines Start Growing Ahead of Friday's Launch

With just two days to go until the official launch of the iPhone 7, customers who are hoping to get their hands on one of Apple's devices have started lining up outside of Apple retail locations around the world.

At the 5th Avenue Apple Store in New York, one of Apple's flagship locations, people have been waiting in line for days, saving spots with folding chairs and small one-person tents. Other stores in New York also have short lines at this time, based on photos sent in by MacRumors readers.

Instagram image via Olaenglund
At Apple's new San Francisco location, Apple Union Square, a handful of people are already waiting outside for an iPhone 7. People started lining up over the weekend.

Instagram image via Minoyohan
At the Summerlin Apple Store in Las Vegas, MacStadium's Brian Stucki set up a webcam to monitor the crowd situation. No one is waiting in line yet, but it should be a fun way to watch how activity progresses over the course of the rest of the week.

Shipping estimates on some of the most popular Black and Jet Black iPhone 7 and 7 Plus models range into several weeks and last until November in some cases, so waiting in line on launch day is the only way to get one of the highly coveted devices if you missed out on pre-orders.

The iPhone 7 and 7 Plus launch on Friday, September 16, and will debut first in Australia. It's Thursday morning in the country, so there's just a day to go until people start getting their hands on devices and sharing videos, pictures, and first

Messages App Store Updated With Categories for Better App Discovery

When the Messages App Store first launched just ahead of iOS 10, there was no categories section, making it difficult to discover apps beyond those that were featured by Apple.

As more and more Messages App Store apps have rolled out, Apple has updated the App Store to include a new Categories feature, improving discovery.

Located at the top of the Messages App Store between "Featured" and "Manage," the new Category section breaks down apps into different groups, including Entertainment, Food & Drink, Games, Lifestyle, Photo & Video, Productivity, Shopping, Social Networking, Stickers, and Travel.

Each section includes a selection of apps chosen by Apple as "Our Favorites," along with a "More to Explore" option. As the Messages App Store grows, these categories will likely fill out and gain new sections.

In the Stickers category, there's a further breakdown to make it easier to sort through the myriad stickers in the Messages App Store. Sticker categories include Animals & Nature, Comics & Cartoons, Eating & Drinking, Emoji & Expressions, Fashion, Gaming, Kids & Family, and Places & Objects.

Though the Messages App Store has only been available for a day, it's already flush with apps. We've rounded up some of the best sticker packs we've come across and some of the must-have time-saving apps that genuinely improve the Messages experience. For tips on installing apps and using stickers, make sure to check out our how to.

Apple Pay on the Web Starts Rolling Out Following iOS 10 Release

iOS 10 includes support for Apple Pay on the web, allowing users to make purchases from websites using Apple's payment service and Touch ID fingerprint authentication. Now that iOS 10 is available to the public, websites have started rolling out support for the Apple Pay on the web feature.

Time Inc. today announced that its customers are now able to use Apple Pay to purchase subscriptions for its line of magazines, including Sports Illustrated, People, Entertainment Weekly, and Real Simple.

Last week, online retailer Wayfair announced support for Apple Pay on the web, giving shoppers an option to pay for furniture and home décor products through Apple Pay. Apple, of course, is accepting Apple Pay on its website too.

Backend payment services including Big Commerce, Shopify, Stripe, and Squarespace have all announced support for Apple Pay on the web, giving smaller merchants an easy way to accept Apple Pay payments for purchases.

In the coming weeks, we should see Apple Pay rolling out to many websites, giving customers an alternative to existing payment services like PayPal. With Apple Pay, purchases can be made with a single touch, and there's no need to enter credit card or shipping details. Apple Pay is also secure, keeping card numbers and other personal information out of the hands of vendors.

When macOS Sierra is released to the public next Tuesday, Apple Pay on the web will also be available on the Mac. As with Apple Pay on the iPhone, purchases will be authenticated through a connection with an iPhone 6 or later or an authenticated Apple Watch.

iOS 10 Now Installed on 14.5% of Devices, Early Adoption Rates Outpacing iOS 9 Adoption

Apple's latest operating system, iOS 10, is seeing quicker adoption rates than iOS 9 saw during the same adoption period last year, according to data collected by Mixpanel. As of 10:00 a.m. Pacific Time, 24 hours after iOS 10 was released, the OS is installed on 14.45 percent of devices.

Comparatively, 24 hours after iOS 9 was released, it was installed on 12.60 percent of devices, also based on data gathered from Mixpanel. That's also similar to iOS 8 adoption rates in 2014, suggesting iOS 10 is slightly outpacing both updates, likely due to the wide range of new features introduced.

iOS 10 saw some early installation issues that have undoubtedly made people weary of downloading the update and have slowed adoption rates.

Shortly after iOS 10 was released, users began seeing their installations fail, requiring them to connect to a computer to repair the installation or restore via iTunes. Apple fixed the issue within an hour, but not before it impacted hundreds.

Since then, iOS 10 has installed smoothly and we've seen few bug reports, suggesting it's stable and safe to download. iOS 10 adoption will likely jump up as we hit the weekend, as people will have time to do the installation, and with the iPhone 7 releasing on Friday, there will be millions of new devices running the operating system.

With iOS 10 adoption on the rise, the number of devices running iOS 9 is steadily falling. iOS 9 is now installed on 81.09 percent of devices. 4.46 percent of devices continue to run iOS 8 or earlier.

iOS 10 is a free update that's available for the iPhone 5 and

Spotify Reaches Over 40 Million Paying Subscribers, Continues to Outpace Apple Music

Spotify has announced that it now has over 40 million paying subscribers as of this month, meaning that it has added some 10 million subscribers since March. Spotify remains the most popular streaming music service worldwide, and its new subscriber growth continues to outpace its biggest rival, Apple Music.

Spotify founder and CEO Daniel Ek hinted about the milestone in a tweet earlier today:

Apple Music has been growing at a pace of about 2 million new subscribers every two months: 11 million in February, 13 million in April, 15 million in June, and 17 million in early September. Spotify's figures, meanwhile, show it grew at a pace of over 3 million new subscribers every two months between March and September.

Earlier this year, Spotify vice president Jonathan Forster said Apple Music is "raising the profile of streaming," which has helped, not hurt, its business.
"It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," said Forster. "Since Apple Music started we've been growing quicker and adding more users than before."
Spotify may benefit from Apple, but its relationship with the iPhone maker is not perfect. The two companies were recently embroiled in a major dispute after Apple rejected a version of the Spotify app that replaced the option to purchase a subscription via in-app purchase with an external sign-up function.

At the time, Spotify accused Apple of using the App Store approval process as a "weapon

Tim Cook Says Augmented Reality is 'Larger' Than Virtual Reality

Apple CEO Tim Cook continued his New York City tour this week with a wide-ranging Good Morning America interview about the iPhone 7, AirPods, virtual reality, and other topics. A teaser of the interview was first shared yesterday.

On the subject of virtual reality, Cook said that augmented reality is actually the "larger of the two," because it allows people to "be very present" while using the technology. Cook added that "less people would be interested" in virtual reality, but that the technology has interesting use cases for education and gaming.
"There's virtual reality and there's augmented reality -- both of these are incredibly interesting. But my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present, talking to each other, but also have other things -- visually -- for both of us to see. Maybe it's something we're talking about, maybe it's someone else here who's not here present but who can be made to appear to be present."
When questioned about the iPhone 7's lack of a headphone jack, Cook touted wireless as the future and said the plug's removal provides space for other features like a larger battery and stereo speakers:
Wireless is the future. When you decide on what the future is, you want to get there as soon as you can. Why is that important for the consumer? Well, that plug, that jack, takes up a lot of space in the phone, and there's a lot more important things we can provide for the consumer than that jack. We can provide a larger battery. The stereo