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Jonathan Ive Discusses Steve Jobs and Apple Watch in 'The New Yorker' Interview

Apple design chief Jonathan Ive has been interviewed in an exhaustive profile with The New Yorker, in which he discusses a number of topics ranging from Steve Jobs to the Apple Watch.

The interview provides a rare glimpse inside Apple's design studio at Two Infinite Loop at its Cupertino headquarters, as Ive shares some of his experiences working at Apple over the past few decades.

The iconic designer recounts how Jobs visited Apple's design studio upon returning to Apple in 1997 and quickly bonded with Ive, solidifying a longtime friendship between the two.
"During the visit, Ive said, Jobs 'became more and more confident, and got really excited about our ability to work together.' That day, according to Ive, they started collaborating on what became the iMac. Soon afterward, Apple launched its 'Think Different' campaign, and Ive took it as a reminder of the importance of “not being apologetic, not defining a way of being in response to what Dell just did.” He went on, 'My intuition’s good, but my ability to articulate what I feel was not very good—and remains not very good, frustratingly. And that’s what’s hard, with Steve not being here now.'"
Ive also claimed that the Apple Watch was conceived soon before the passing of Jobs, who died in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Apple CEO Tim Cook added that Apple was looking at multiple categories of products at the time and thinking about which ones to do.
"The Apple Watch—the first Apple device with a design history older than its founder, or its designer—was conceived

Mysterious Apple Van Captured on Video in Palo Alto Residential Neighborhood

A largely unmarked van with rooftop cameras, similar to the one originally spotted roaming Bay Area streets earlier this month, has been captured on video in Palo Alto, California. MacRumors obtained the footage from reader Jonathan Shiu, who recently recorded the van driving past Juana Briones Park on Clemo Avenue, a residential side street located approximately 10 miles from Apple's headquarters in Cupertino.


It has been increasingly speculated that these fifth-generation Dodge Caravans, which are reportedly leased to Apple, are part of the company's work on an electric car, but it is also possible that the vans are being used for a project similar to Google's Street View. It is conceivable that the rooftop cameras are being used to either collect mapping data for Apple Maps or as sensors to assist with self-driving initiatives.

Earlier this week, the Financial Times reported that Apple is hiring automotive experts to work in a top-secret research lab located near the company's headquarters. The Wall Street Journal soon followed up with a report claiming that Apple has hundreds of employees working on developing an electric vehicle, and Reuters added that the project will involve self-driving cars.

Clemo Avenue in Palo Alto, California, about 10 miles from Apple's HQ in Cupertino
Apple is likely in the early stages of research and development for any electric car project, and it is fully possible that the iPhone maker scraps the initiative before it ever reaches the public. With both Google and Tesla already invested in electric and self-driving vehicles, it

Another Purported 'iPad Pro' Case Shown in New Photos

French website Nowhereelse.fr has shared new photos for another possible third-party case for the so-called "iPad Pro" tablet. The black protective cover has cutouts for a Lightning connector, rear-facing camera and microphone, volume rocker, mute switch and power button, consistent with previous iPad Air and iPad mini designs. The case does not have a cutout on the left side like the to">purported iPad Pro case that surfaced last month, nor does it have speaker cutouts due to having a different design that leaves the top and bottom edges exposed.

This second third-party case appears to originate from a Chinese accessory maker that also makes cases for the iPad Air 2, providing yet another side-by-side comparison of how much larger the iPad Pro could be alongside current iPad models. The veracity of the source is questionable, but this case is largely consistent with past leaks. The photos lack an object for size reference, but the case does appear to be large enough to house the iPad Pro, which has been rumored to feature a 12.2-inch to 12.9-inch screen.

A lack of physical hardware and component leaks for the oft-rumored iPad Pro has resulted in these third-party cases providing the clearest hints about the sizing, features, and design of the 12-inch tablet. The iPad Pro is rumored to feature a triple-core A8X or A9 processor, 2GB of RAM and Touch ID, and may ship with an optional stylus. Multiple reports claim that Apple will begin to mass produce the iPad Pro, also referred to as the "iPad Air Plus," in the es">first half of 2015. Another report claims that

BBC Radio DJ Zane Lowe Joining Apple's iTunes Radio Effort

Noted DJ Zane Lowe, who has headed up BBC Radio 1's popular evening new music show for over a decade, is leaving the broadcaster next month to join Apple, reports BBC News. Lowe has won a number of awards for his radio show and other work over the years, and was nominated for a Grammy Award this year for his role in writing and producing Sam Smith's album "In The Lonely Hour."

Zane said: "I want to thank everyone at Radio 1 for their support and friendship. "The station has allowed me to share incredible music with the country's best music fans."

During his time on the station, the New Zealand-born DJ has become well known for championing emerging talent and many acts have made their breakthrough after having one of their tracks named as "hottest record in the world" on Zane's show.
While Lowe has apparently not publicly stated what role he will take on at Apple, The Guardian says it will involve the company's iTunes Radio streaming music service.

Lowe's role will likely include more than iTunes Radio at some point, however, with Apple currently working toward a revamp of the Beats Music subscription streaming service it acquired last year. Part of the plan reportedly involves folding Beats into the iTunes brand and integrating it with OS X and iOS.

As a result, there may be some changes in store for iTunes Radio, which has reportedly seen a lukewarm reception and has only expanded to Australia since its U.S. launch in late 2013, despite rumors of a number of other countries receiving access by early

Apple's Automobile Project Said to Include Self-Driving Cars

Following up on yesterday's series of reports about a "top-secret research team" at Apple working on an electric car, Reuters now weighs in with its own source claiming the project involves a self-driving electric car.
Technology giant Apple is learning how to make a self-driving electric car and is talking to experts at carmakers and automotive suppliers, an automotive source familiar with the talks said on Saturday.

The Cupertino, California-based maker of phones, computers and watches is exploring how to make an entire vehicle, not just designing automotive software or individual components, the source said.

"They don't appear to want a lot of help from carmakers," the source, who declined to be named, said.
The source's of claim of self-driving capabilities for the vehicle directly contradicts yesterday's Wall Street Journal report, which specifically stated a self-driving car was not part of the effort. Reuters' source is from the automotive industry rather than at Apple directly, so it is unclear how complete the source's information is.

Apple would not be the only major technology company working on self-driving cars, as Google has been working on such a project for a number of years and has made significant progress in the area. Major car manufacturers are also working hard on technology that would make their cars at least somewhat autonomous.

Google's prototype self-driving car
Yesterday's report from The Wall Street Journal provided a fair bit of detail on Apple's efforts, noting that Tim Cook approved the project last year. Former Ford engineer

Hundreds of Apple Employees Working On Apple-Branded Electric Vehicle

Following up on today's report suggesting that Apple is recruiting automotive technology and vehicle design experts to work in a secret research lab, The Wall Street Journal is reporting that Apple is developing an electric vehicle.

According to the publication's sources, Apple has hundreds of employees working to design an Apple-branded minivan-like electric vehicle under the code name Project Titan. The large size of the team indicates that the company is serious about the project, but it's possible that Apple may not go through with plans to create a car despite its current research efforts.

One of the mysterious Apple-leased vehicles seen on Bay Area streets, courtesy of a MacRumors Reader
Apple may decide not to proceed with a car. In addition, many technologies used in an electric car, such as advanced batteries and in-car electronics, would be useful to other Apple products, including the iPhone and iPad. Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won't ever sell. Any product would take several years to complete and obtain safety certifications.
Apple executives have reportedly flown to Austria to meet with contract manufacturers of high-end cars, like Magna Steyr, who would presumably work with Apple on creating the cars if the project proceeds.

The car project, which is not focused on self-driving vehicles, is said to have been approved by Apple CEO Tim Cook in 2014. Steve Zadesky, Apple VP of Product Design and former Ford engineer, is said to be leading Apple's car

Apple Recruiting Automotive Experts to Work in 'Top-Secret Research Lab'

Apple is recruiting automotive technology and vehicle design experts to work in a new "top-secret research lab," according to Financial Times. The report adds that a number of Apple designers working under design chief Jonathan Ive have also been regularly meeting with automotive executives and creators in recent months, and even trying to hire them in some cases.

A team of Apple employees, led by experienced managers from Apple's iPhone unit, are said to be researching automotive products at a secretive location outside of the Cupertino-based company's One Infinite Loop headquarters. The new research lab was allegedly set up late last year, shortly after the unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch.

Financial Times claims that Apple may be developing an advanced software platform that builds upon the CarPlay dashboard system, although its sources claim that the background of the individuals that the iPhone maker is hiring suggests that the company may also be in the early stages of working on a car to compete with the likes of Tesla and Google.
But people familiar with the company said that the background of the people Apple is hiring — including automotive designers and vehicle dynamics engineers — and the seniority of the executives involved suggest a car could be in the works.

“Three months ago I would have said it was CarPlay,” said one person who has worked closely with Apple for many years, referring to Apple’s infotainment system. “Today I think it’s a car.”
Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann

Apple CEO Tim Cook Speaks at White House Cybersecurity Summit

Apple CEO Tim Cook is at the White House Summit on Cybersecurity and Consumer Protection which is occurring now, and he is expected to speak for approximately 10 minutes beginning at 11 a.m. Pacific Time, ahead of a presidential address set to take place at 11:15.

The summit is being streamed live on YouTube and can be watched below.


The White House is expected to unveil its next executive action on cybersecurity at today's summit. The event includes tech executives, academics, government officials, with several panels on topics like payment security, and improving cybersecurity practices at consumer oriented businesses.

Update: During his speech at the Summit, Apple CEO Tim Cook highlighted Apple's commitment to privacy and security, once again pointing out that Apple makes its money by selling products and services, not by selling personal data.

"Our customer's trust means everything to us," said Cook. "We spent decades working to earn that trust. Privacy and security are built into every one of our products and services." He went on to detail Apple's use of encryption across hardware and software, and its security monitoring, which goes on 24/7. "We set the industry's highest standards," he said. "And we are deeply committed to living up to them."

Apple Pay was a major focal point of the speech, and Cook described how it's far more secure than a plastic card with a magnetic stripe. He also once again pointed out that Apple does not track Apple Pay data and he announced a partnership with the federal government that will see Apple Pay available for many

Apple Executives Mingled at Pre-Grammy Party Amid Discussions on Future of Beats and iTunes

While the Grammy Awards happened last weekend, information on a few Apple-related conversations happening at and around Clive Davis' pre-Grammy party are just now beginning to emerge, reports Billboard. Representing Apple at the gala were Tim Cook, Eddy Cue, Jimmy Iovine and iTunes VP Robert Kondrk, with the Apple executives chatting with a number of music industry representatives during the event.

The party came as Iovine has reportedly been meeting with senior executives from many record labels in recent weeks, and while Billboard reports "a nondisclosure agreement preceded every sit-down," details on some of the discussions are beginning to trickle out. One of the main takeaways appears to be a targeted spring/summer launch window for the revamped Beats Music streaming service the company is said to be integrating with iOS and OS X.

Left to right: Al Gore, Eddy Cue, Tim Cook, Jimmy Iovine, Nancy Pelosi at Clive Davis' pre-Grammy party (Photo via Mashable)
An insider speaking to Billboard claims the Cupertino-based company isn't content just to be in the music business but "to be the music business; it's not to compete with Spotify." Billboard points out that, with new iOS updates in development possibly bringing Beats Music support and the booming popularity of streaming services, the company appears to already be lining up to deal with its digital music problems head-on.
The proof is in the 800 million credit cards it already has on file -- comparably, Spotify has 15 million subscriptions and 60 million monthly users, although the service is growing, headed to

iWork for iCloud Beta Apps Now Accessible Without an Apple Device

Apple on Thursday made Pages, Numbers and Keynote accessible to users without an Apple device through iCloud Beta. Starting last night, anyone can sign up for an Apple ID to access the trio of iWork for iCloud beta apps for free. Each account comes with 1GB of complimentary iCloud storage for use with the productivity software.

While the offer is currently limited to the iCloud Beta website, it is likely that Apple will rollout the feature to the regular version in the future. To create a free Apple ID account, navigate to iCloud Beta and click on the get started link in the top banner to begin the signup process.

Apple introduced iWork for iCloud at WWDC 2013, bringing Pages, Numbers and Keynote to the web. After receiving "overwhelming response," Apple eventually opened the service to all users a few months later. iWork for iCloud has been steadily improved since then with interactive charts, an updated design, expanded language support and

Apple Rejecting Violent App Screenshots for Infringing Long-Standing Policy

Apple has been rejecting a number of apps with screenshots that depict violence or guns from being released or updated on the App Store, as reported by Pocket Gamer. As a result, developers have been forced to modify their app screenshots to either completely remove or blur any violent materials in order to get through the approval process.

Tempo [Direct Link] screenshot with a blurred gun to adhere to Apple's guidelines
Apple has long required developers to ensure all front-facing App Store materials are appropriate for children, although it has been more aggressively enforcing its stance against violent screenshots in recent weeks. Earlier today, Instapaper developer Marco Arment pointed towards language in the App Store Review Guidelines that clearly spells out Apple's kid-friendly requirements.
"The App Store has parental controls and requires all apps to bear age-appropriate content ratings. While violence, etc. has always been permitted in apps, Apple has always required that all app metadata — title, description, icon, and screenshots — be kid-proof with the lowest rating. [...] It’s right there in the rules: 3.6 Apps with App icons, screenshots, and previews that do not adhere to the 4+ age rating will be rejected"
Despite cracking down on violent imagery, Apple told The Loop that it is being more liberal as of late in terms of what images and screenshots it permits to be shown on the App Store.
"I spoke with Apple about this today and they told me the company is being more liberal lately with what it allows in the App Store for images and screenshots. I don’t

Apple Two-Step Verification Now Available for iMessage and FaceTime [Updated]

Apple's two-step verification system now covers FaceTime and iMessage, reports The Guardian. Signing into an iMessage or FaceTime account protected by two-step verification will ask users to input an app specific password, which can only be obtained by logging in to an Apple ID account on the web with an authentication code, thereby preventing any unauthorized login attempts.

Two-factor verification is an opt-in system that was first introduced in March of 2013 to increase the security of Apple ID accounts. Prior to today, a verification code was only required for making changes to an account, signing into iCloud, or making iTunes/App Store purchases from a new device.

Two-factor authentication for iCloud is a recent addition that was implemented in September following the breach of several celebrity iCloud accounts, leading to a slew of leaked photos. The hacking incident led Apple to improve the security of iCloud and it also prompted the company to send out security emails when a device is restored, iCloud is accessed, or a password change is attempted.

Last month, a Medium post highlighting some of the remaining shortcomings of two-factor authentication was shared by several technology sites, which may have inspired Apple to update the service to protect iMessage and FaceTime accounts. The post pointed out that it was still possible to log into iMessage, FaceTime, iTunes, the App Store, and into the website using an account with two-factor authentication enabled without being asked for a verification code.

It seems two-factor authentication for iMessage