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Apple Increases iPhone SE Orders Amid Growing Sales Pressures

In line with Apple CEO Tim Cook's recent comments about "very strong" iPhone SE demand exceeding supply, the company has reportedly increased orders for the low-priced 4-inch smartphone in the second quarter of 2016.

DigiTimes claims that the second-quarter outlook for iPhone SE-related chip orders has been revised to more than 5 million units, up from 3.5-4 million, and the upward trend is expected to continue through the third quarter.

In a related report, the Taiwanese website notes that Apple has conversely lowered orders for the iPhone 6s and iPhone 6s Plus due to declining sales of the flagship handsets. Last week, Apple announced its first-ever year-over-year decline in iPhone sales, which dropped to 51.2 million from 61.2 million in the year-ago quarter, and provided third quarter guidance that suggests the decline will continue.

While the lower-priced iPhone SE could help Apple combat its overall decline in smartphone sales, Apple analyst Neil Cybart of Above Avalon notes that the device has a lower average selling price (ASP) and smaller profit margins. Those pressures, alongside other warning signs, leads him to believe that Apple "has a significant iPhone growth problem on its hands" right now.
When looking at all of these iPhone warning signs, it is becoming clear that Apple has a significant iPhone growth problem on its hands. The combination of a slowing iPhone upgrade rate and declining number of growth catalysts for expanding the iPhone's addressable market will make it very difficult for management to report unit sales growth going forward given

Possible iPhone 7 Headphone Jack Depicted in New Image

Amid rumors suggesting Apple is set to ditch the headphone jack in the iPhone 7, an image depicting a spare part that could be used in the device has surfaced – headphone jack included.

This morning, French site Nowhereelse.fr shared an image of a Lightning cable assembly, apparently destined for the iPhone 7, which differs in design from the same part found in the current iPhone 6s.

The assembly part is host to a number of components, including cellular antenna cables and the obligatory Lightning port, but the new design clearly shows a separate white headphone jack on the far left-hand side.

Left: purported iPhone 7 part (Image: Weibo); Right: iPhone 6s part (Image: iFixit)
The image was submitted anonymously via a Weibo account, therefore its validity cannot be confirmed. As Nowhereelse.fr notes, it could just as easily depict a part destined for a Chinese counterfeit manufacturer, rather than coming from Apple's official supply chain. Nevertheless, the part should provide some relief for those hoping that Apple's next generation of iPhone does not adopt a one-size-fits-all Lightning solution, which would also make it the sole means of connecting headphones and other audio accessories.

Recent rumors have suggested Apple's upcoming iPhone 7 will feature a thinner body with no headphone jack, with Apple instead planning to rely on the Lightning port and Bluetooth as ways to connect headphones to the device. Apple is also rumored to be working on Lightning-equipped EarPods to sell alongside the iPhone 7, while a more contentious rumor claims Apple may be

Apple CEO Tim Cook Teases 'Great Innovation' in Product Pipeline on CNBC's Mad Money

Apple CEO Tim Cook today sat down with CNBC Mad Money host Jim Cramer, where he discussed his thoughts on innovation, the future of the iPhone and the Apple Watch, the growth of Apple services, Apple's performance in China, and more.

Last week, Apple reported its first year-over-year revenue decline since 2003, announcing $10.5 billion in profit on $50.6 billion in revenue. Apple also saw its first ever decline in year-over-year iPhone sales, leading one Wall Street analyst to claim Apple's best days are behind it.

"I couldn't disagree more," said Cook when asked about the comment, attributing the perceived sales dip to an abnormally high upgrade rate in late 2014 and 2015 as people upgraded to the iPhone 6 and pointing towards growth opportunities in China and India. Cook went on to tease future advances in iPhone technology that will inspire people to buy new devices.
We've got great innovation in the pipeline. New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones.

We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple. To do things that really enrich people's lives. That you look back on and you wonder how did I live without this.
He reiterated Apple's future plans later in the interview when questioned on whether Apple is still innovating. "We're fairly secretive," he said, "but I would tell you we're incredibly excited about things we're working on."

Cook also commented on Apple acquisitions. "We've acquired a lot of

Apple CEO Tim Cook to Speak With Jim Cramer on CNBC's 'Mad Money' Tonight

Apple CEO Tim Cook will appear on CNBC's Mad Money this evening, where he will speak with host Jim Cramer. On the show, Cook is expected to discuss Apple's future in China, his outlook on innovation, what's next for the iPhone, Apple Watch, and Apple services, and whether Apple is pursuing any potential acquisitions.

Cook last spoke with Cramer in March of 2015, where he discussed topics like ResearchKit, health, and the "next frontiers" of development.

Mad Money will air at 6 p.m. Eastern

Apple Campus 2 Drone Video Shows Major Progress on Fitness Center, More Solar Panels

With much of the ring-shaped main building completed at Apple's second campus and auxiliary buildings taking shape, construction progress from month-to-month is ramping up. Drone pilot Duncan Sinfield has captured new aerial video of Apple Campus 2, allowing us to get a look at changes that have been made to the campus since April.

Significant work has been done on the 100,000 square foot fitness center, where Apple employees will be able to work out and stay healthy. A stone facade is now in place and the building looks to be nearing completion.


There are new cranes in the area, which are being used to finish up some of the main structure. Additional solar panels have been lifted into place on the roof of the building, more windows have gone up, and more window canopies have been installed. Parking structures are also set to be completed in the next few months, and some work has been done on the Tantau research buildings.

According to Sinfield, the sizable green fence surrounding the entire campus is being taken down and replaced with a shorter fabric-covered chain-link fence. A thick white foam is being laid on the top of ground structures like the tunnels and the auditorium, presumably kicking off the landscaping process. Trees and other greenery may be put into place soon, with Apple planning to cover the campus with 80 percent green space.

Apple plans to finish construction on Apple Campus 2 at the end of 2016, with employees set to begin occupying the buildings at the beginning of

Judge Grants Search Warrant Forcing Woman to Unlock iPhone With Touch ID

For the first time in a federal case, authorities in a Los Angeles courtroom have issued a search warrant forcing a woman to bypass her iPhone's biometric security using Apple's Touch ID system (via LA Times). The woman in question -- Paytsar Bkhchadzhyan -- was arrested due to charges of identity theft and had previous strings of various criminal convictions.

According to jail records, U.S. Magistrate Judge Alicia Rosenberg signed the Touch ID-related search warrant about 45 minutes after Bkhchadzhyan was taken into custody on February 25. By the afternoon of her arrest, the suspect pleaded no contest to the charges of identity theft and gave the court her fingerprint to unlock the iPhone.

Police recovered Bkhchadzhyan's smartphone at the residence of her boyfriend, Sevak Mesrobian, known to be the member of a local gang, so it's unclear whether the contents of the device were sought after due to Bkhchadzhyan's crimes or her proximity to Mesrobian's gang.

The court's decision in the case follows the thin rules regarding a person's Fifth Amendment's protection against self-incrimination, which relates that numeric passcodes are protected individual privacies, but fingerprints are not. For this reason, some believe new modern laws need to be enacted specifically detailing fingerprint-related security features.
"It isn't about fingerprints and the biometric readers," said Susan Brenner, a law professor at the University of Dayton who studies the nexus of digital technology and criminal law, but rather, "the contents of that phone, much of which will be about her,

Hulu Planning Live Cable TV Service With Partners Including Disney and Fox

Streaming service Hulu is said to be working on a new subscription model that would provide customers with cable-style access to popular broadcast television networks.

In a report by The Wall Street Journal, sources close to the plan said the company's move would directly introduce Hulu as "a competitor to traditional pay-TV providers," in addition to streaming-only services like Netflix and Amazon Prime.

Hulu's current launch estimate for the cable-like service is sometime early in 2017, and a few partners are already mentioning interest in the program. Disney and Fox are said to be close to signing agreements to provide "many of their channels" to Hulu and its subscribers on the live platform. Some of their networks include ABC, ESPN, Disney Channel, Fox's basic broadcast channels, Fox News, and FX.

The company's ultimate goal with the new service may disappoint cord-cutters looking for a complete replacement for their cable box, as those close to Hulu's plans mentioned it "isn’t looking to offer all the hundreds of channels found in the traditional cable bundle." Still, Hulu is seeking other partners in addition to Disney and Fox, who are both co-owners of Hulu.
Hulu sees an opportunity to pitch its planned service to the more than 10 million people who already subscribe to its on-demand service. Consumers don’t need to be an existing Hulu subscriber to sign up for the new service, which has yet to be named.
In addition to live TV, the unnamed service is rumored to provide users with a cloud-based DVR, letting them record shows and set scheduled tapings

Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day

A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.


Apple began its "Shot on iPhone" campaign early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple's iPhone campaign has focused on portraying the features of the device, like Touch ID and Siri.

MacRumors 2016 Blood Drive

MacRumors is pleased to announce the Seventh Annual MacRumors Blood Drive, throughout the month of May 2016. Our goal every year is to save lives by increasing the number of life-saving blood and platelet donations. While most blood drives are specific to a geographic location, our blood drive is online and worldwide. To date we have recorded donations of over 300 units of blood and platelets.

Led by CEO Tim Cook, Apple supports health, relief, and charity efforts, including the recent Apps for Earth promotion. The MacRumors Blood Drive is run by the staff and volunteers of MacRumors.

We ask that you:

1. Donate blood or platelets at any donation center near you, join the bone marrow registry in your country, and sign up for the organ donor registry in your state, province, or country.

2. Post in the MacRumors 2016 Blood Drive! thread to tell us about it and to accept our thanks.

3. Share our message with other people you know.

For details see the MacRumors 2016 Blood Drive! thread and our traditional Honor Roll of donors.

There are many reasons that you should participate in the MacRumors Blood Drive. Consider what some of our forum members have said:

User A.Goldberg:
I was diagnosed and treated for leukemia at age 4. When I got my first blood transfusion, the nurse told me that a stranger had donated it. Decades later, I am healthy thanks in part to some truly altruistic people out there. If you're considering donating, do it for me since I'm not eligible myself. Thanks!!!
User TheBean75:
Thank you for everyone who donates. I cannot (due to the

Apple Debuts 'Reimagined and Redesigned' Support Site

Apple today updated its support site with a brand new look and new ways for users to interact with it. The new site is broken into several different blocks, with most of the attention going to three different ways users can get help.

The first block is dedicated to a search bar that provides Quick Links, which allow users to get the answers they're looking for while they're searching rather than having to wait for a results page. The second block allows users to find support by choosing the device they need help with and the third block features "Popular Topics," like how to manage an Apple ID or photos.

The next set of blocks let users know they can seek help from other Apple users at the Apple Support Communities, check warranty and repair status and how to contact Apple Support. The final two blocks are dedicated to promoting Apple Workshops in retail stores and list out recall and replacement programs. The site's new design is also compatible with mobile browsers.


In recent months, Apple has worked to make it easier for its customers to seek help from the company about its products. Last month, Apple launched the Apple Support Twitter account, which quickly gained momentum after its genesis and was responding to nearly 100 tweets per

Coach Planning to Debut Designer Bands for Apple Watch Later This Year

Well-known designer brand Coach is reportedly working on a line of high-quality Apple Watch bands, which could debut as soon as June. According to Haute Écriture's David Boglin de Bautista, a sales associate at a Coach boutique informed him of the upcoming release after seeing his Apple Watch and showed him pictures of the bands.

Coach is said to be debuting around eight watch bands, in colors that include white, red, black, and brown. Some bands are decorated with charms, while others have patterns like flowers stitched into them, with each band set to retail for approximately $150.

The bands are designed to match Coach handbags from its Spring/Summer 2016 Collection, and according to de Bautista, one band was stitched with flowers to match Coach's Tea Rose Appliqué bag.

It is not clear if Coach is teaming up with Apple or releasing the bands independently. Apple has partnered with Hermès to launch a line of Apple Watch models with Hermès bands and a unique watch face, but Coach may be working independently.

A few other designers, including Rebecca Minkoff and Colette have released Apple Watch bands without Apple's assistance, Minkoff in partnership with Case-Mate and Colette in partnership with

Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'

Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names.

Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while Gartenberg said "iPad Pros."

Schiller clarified that neither approach was correct. The proper way to refer to more than one iPad Pro is to call them "iPad Pro devices."

He went on to further state that it would be correct to say "I have 3 Macintosh," or "I have 4 Macintosh computers" when referring to more than one Mac. "Words can be both singular and plural, such as deer and clothes," he explained. By that logic, more than one iPhone would need to be referred to as iPhone devices or iPhone models rather than "iPhones."

As Business Insider points out, Apple sometimes breaks its own naming rules. In press releases, the company has made mention of "iPhones" in the plural